Catching up with John Hatcher, Editor at Data Centre Management Magazine

July 10, 2007

 This week we are pleased to have caught a little time with John  Hatcher, Editor at Data Centre Management Magazine: 

Tell us a little bit about your publication and its interest in storage: 

Our publication is called Data Centre Management Magazine and is aimed at Heads of IT, plus facilities managers, who are playing a greater role in server room planning and issues such as power and cooling. The magazine covers a broad spectrum of subjects from servers to storage, power and cooling to managed services. The magazine is for anybody that has a rack in-house to a large financial institution that is looking to outsource some of its IT operations 

What’s hot in storage this summer? 

One of the biggest issues that I come across is storage virtualisation. It seems that it is beginning to go mainstream. 

How many Storage Expos have you been to? I could say too many, but I think its about 6. 

 This year is Storage Expo better than ever or is it like some shows in decline? 

Storage Expo appears to be growing, and from my point of view two days never seems like enough time to see everyone that I would like to. 

What types of stories or companies are likely to attract your attention this Storage Expo? 

It would be interesting to see if solid state storage is gaining any ground, and it is always interesting to see who is (or supposed to be) buying who. 

How many interviews do you think you’ll do? 

I usually see around 20 -30 companies per day. 

When do you start planning your diary at Storage Expo? 

In the month prior to the show. 

Who is worth listening to? 

Anyone with something new. 

What’s your favourite blog ?  

Don’t have one. I haven’t got the blog bug, so to speak. 

What is your favourite piece of technology? 

I like all the regular things like digital cameras and mp3 players, but I am not an ‘early adopter’. I play golf but despite the technological advancements there is still not a driver made that guarantees I won’t be in the trees for my second shot. 

What do you think is the most important development in storage networking to date 

Most recently, virtualisation. 

What is the best piece of advice for exhibitors at Storage Expo? 

Don’t baffle your customer with the technology. Explain the benefits of your product for their business. 

John, the team looks forward to catching up at Storage Expo. If not before!


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