Q: Are businesses behind the times re: multimedia news content?

March 26, 2010

UK-based press release distribution company RealWire recently published some intriguing statistics on the usage of multimedia within press releases sent out over newswires. The Countdown team found RealWire’s analysis compelling, especially for the ICT industry. So if you’re interested in gaining a marketing competitive advantage by embracing new media, please read our post on Countdown2StorageExpo.

Multimedia is a theme we will be exploring on the Countdown blogs in coming weeks, so stay tuned for tips on how you can make your news more dynamic and interactive.

Or share your thoughts with the team at countdown@launchpad-europe.com (or of course on Twitter @launchpadeurope).


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