And the winner is ….. Don’t we all love Awards?

June 11, 2010

Sadly it is too late for The Storries (Don’t miss the Storage Awards night on June 17th more info here) but the great and the good can still enter the Channel Awards run by Computer Reseller News (AKA CRN UK) if you’re storage focused and have a role in the channel or your products are sold through the channel. The deadline is August 6th (5pm British Summer Time to be precise) but don’t delay in getting onto this. A winning application will need thought and time to compile and you’ll need your vendor and/or reseller partners to fully support your application to be shortlisted and this all takes time. In our experience, only top notch third party evidence of your greatness ensures a good chance of success here.

We caught up briefly with the Editor of CRN UK, Sara Yirrell and asked her what her advice is to vendors and channel players alike looking for this acclaimed recognition and the chance to raise the trophy on November 18th at the awards night in Battersea, London:

“Plain and simple, read and adhere to the criteria. I’ve spent a lot of time this year fine-tuning the criteria based on feedback and discussions with the judges and our friends in the industry. Follow those criteria and your company will shine through, if you’ve got what it takes. Good luck and we’re looking forward to reviewing your entries!”

More advice from Tony Lock, analyst at Freeform Dynamics, who is on the judges’ panel again this year: “As a judge what I can tell you is: Be honest. Be believable. Without this credibility you’ll do yourself no favours with the panel.”

So let’s have a look at what the criteria are this year for Storage Vendor of the Year. For the Storage related awards:

Storage Vendor (Full information here)

Entry Criteria:
Your entry will be marked against, and therefore must stick to the following criteria. ENTRIES NOT ADDRESSING THESE POINTS MAY BE MARKED DOWN. Please answer each point separately.

  1. Outline why the channel is so important to your business and why you have chosen the indirect route to market.
  2. Outline your channel programme/strategy (briefly) and why you think it stands out from the competition/what you offer resellers that is beneficial to their business.
  3. Describe how you have assisted your channel partners to actively increase their business over the past year.
  4. Pick a particularly successful reseller/integrator case study from the past year (ie a partner that has seen their business grow as a result of your partnership) and explain to the judges why it was such a success, how you helped that partner succeed and with partner comments backing up the case study.

Entries are actively encouraged to include hard facts and figures – all of which will be kept strictly confidential and used for judging purposes only. All programmes and initiatives must have been new or further developed in 2010 to qualify. Vendors are actively encouraged to enter for more than one award if they so wish, and if the category is relevant to their business.

For Storage Distributor of the Year criteria, please check here:


Good luck to all applicants out there. And congratulations once more to last year’s storage channel winners:

Storage vendor of the year
Winner: NetApp UK

Specialist vendor of the Year
Winner: Double-Take Software

Storage Distributor of the Year
Winner: CMS Peripherals

Full list of last year’s winners here

Follow the fun on Twitter at @CRNUK


One comment

  1. […] Tony Lock gave a little extra insight on the awards in a Countdown2StorageExpo blog post available here. This year CRN has been kind enough to post their “top ten tips” for entering the awards […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: