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Business Development? – There’s an event for that – The BDEvent

July 8, 2010


Earlier this Summer I was able to get along to our first BDEvent (where BD stands for business development)

Obviously, it is a bit of a hike from London to Boston and just over three days is a mighty big investment of time, energy and money. So was it worth it?

Absolutely.

It brought together over 100 of the storage networking industries finest to network and share experience and provide insights into the VC community, OEM deals and latest technology. Launchpad Europe was even invited to do a session. It covered info on Launchpad and also the increasing importance of social media in this field. (A big thank you to @storagebod, @chris_mellor, @joebaguley, @ianhf, @stevie_chambers, @chrismevans, @stuiesav, @daniel_eason, @mpyeager, @peglarr  and @sepatonjay for their invaluable insights for the latter part of the presentation.)  If you’d like a copy just email countdown[at]Launchpad-europe[dot]com or @ reply to @launchpadeurope.

The BDEvent participants included marketing, sales and technical folks from both the BIG vendors, emerging players and the start-up community, PR folks, business development consultants and channel experts, legal eagles, VCs, the media and analysts. So it was great to put faces to names (and twitter handles) and also catch up with old colleagues and even some of our customers. All in all, an excellent place to get an update on what’s happening in the market and in the markets.

There were many highlights for me aside from meeting many great people in the industry. Here’s a short(ish) overview of them:

Event kick-off was an excellent overview of the VC landscape for storage networking companies by Peter Bell from Highland Capital Partners. His focus was the importance of Business Value Creation for partners and investors. It was very insightful and then I knew we were in for a quality couple of days. Towards the end of day one after some great quick fire overviews on IceWeb, DataStor and Silver Peak, we were treated to an excellent keynote by Jim Damoulakis, CTO at Glasshouse and Dave Ellard, VP of IT at Avery Dennison. This looked at “Enabling the Private Cloud” – so I’m sure you can imagine this was a lively debate. A big question is still what exactly is the Cloud. Day two kicked off with innovation games led by Jason Tanner at Enthiosys, it was a very interesting exercise and gave a useful insight into some of the ways agile product development is being deployed in vendors.

After lunch David Broadwin from Foley Hoag, gave a legal eagle view of Trends in financing in Data Storage and the graphs were extremely telling around funding. Top tip seems to be go for funding in California, the warm weather seems to bump up the funding.

Day two had a good series of vendor presentations from Sepaton, SANpulse and Seven10 which was a useful update on some of the key technologies and where they are heading.

The second day was bought to a very successful close of the formal program with an excellent keynote by Peter Levine from Citrix, looking at desktop virtualization and what it means for the storage industry. There are still some storage nuts to be cracked to fully realize the potential, but it will no doubt drive a lot of the growth in data storage in perhaps an even greater way than server virtualization has.

As a marketer, my favourite session was however the breakout session on day three for marketing professionals. Expertly chaired by the fabulous Brad O’Neill, CEO of Techvalidate (and former analyst at The Taneja Group). This format of a roundtable with open dialogue really tapped into the vast experience in the crowd. Excellent insights into the age old challenges of lead generation and there was a noticeable swing regardless of topics to the role and importance of social media for marketers. Overall, a definite sense that social media has a very important role for marketers and is ignored at one’s peril.

Due to a clash of sessions, I didn’t get to the Business Development Roundtable. So keep your eyes open for a guest blog post on that session by John McArthur of Walden Technology Partners in the coming weeks.

So peeps save this date for 201. The next BDEvent is: January 25th-27th at the Sheraton Palo Alto.  It will be storage focused, though they expect some folks like VMware and Oracle to participate as well – So the weather forecast sunny but with a good chance of cloud and virtualization.

Other news from the BDEvent team is a bit of a scoop. There will be a London event in 2011 with a focus on storage, cloud and virtualization, aimed at vendors and channel partners. Watch this space for more news on that. Plus there’ll be a BDevent related announcement on our sister blog www.countdown2infosecurity.com about something with a little bit more of an IT security flavor coming soon too! Exciting times.

Greg Duplessie, father of the event summed it up perfectly: Where else can you get so many industry executives in one confined space at one time?  This Boston event was a huge success for all of the attendees.” – Greg I couldn’t agree more. Great job by you, VaNessa and the rest of the BDEvent team. See you in Palo Alto if not before…

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One comment

  1. More on the event that I co-chaired with Mike Miracle.  For reference and completeness, here is Rose’s very-excellent post on the rest of the event: http://bit.ly/bsGkY3



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