Q&A with Storagebod

December 13, 2010

By Rose Ross, @Rose_at_O

Q.  Tell us a bit about you:

Being a rather shy individual, which is why there are very few pictures of me floating about the web, I’m not especially great talking about myself. But as many people know, I work for one of the largest broadcasters in the UK. What most people don’t know is that I wear two hats there.

Broadcast Storage Manager – this is obviously no big surprise considering what I write about and where my background is.

Integration and Test Manager – this probably a big surprise (and it constantly amazes me too). I look after a team of engineers who carry out QA work for broadcast applications but also work on making some the bits of broadcast infrastructure talk to each other.

Now, when I started my formal IT career some twenty odd years ago; I declared that there were two areas of IT I would not work in: test and storage! Both incredibly boring and test especially I was really rubbish at. I believe if code compiles cleanly, that should be enough for anyone.

Q – Tell us a little bit about the blogs you write and their interest in data storage:

I write Storagebod and it covers the whole spectrum of Data Storage and a bit of Cloud and Virtualisation. I guess it’s a mix of punditry, apoplexy and general observations from the user side. At present the voice of the user isn’t well represented in the storage blogosphere, so I do my best to represent users and kick the vendors when necessary.

Q – Are you a full-time blogger? If not give us an insight into the other parts of your working life.

A full-time blogger??? Gods no! At the Compellent Analysts, Journalists, Bloggers and Users dinner, the bloggers were asked to put their hands up and there were just the two of us. I believe we were told to look round at the journalists who get paid for what we do for free. Firstly, we don’t do what journalists do in general; and secondly, I couldn’t live on what most IT journalists get paid.

Anyway, my working life? Well as I say, I run two teams; I pretend to be hands on technical with regards to storage, which seems to be most of the time loading tape libraries with inordinate amounts of tapes and generally being a pest. If you keep an eye on a certain 24 hour news channel, you might at times see me in the background as I walk into their computer room.

Q – What’s hot in IT storage this year?

The same as any other year: how we manage the data explosion. What I would like to see being hot is how do we actually contain the data explosion and stop creating/storing crap which has no value to anyone. More and more stuff is being stored which in the past would have been shredded and recycled as something useful; by the time it’s made it to the storage device, it’s too late!

Q – How many storage events do you attend each year?

Only one or two, mostly because I generally end up doing them in my own time.

Q – Which one are you most looking forward to?

I went to SNW Europe this year for the first time and had a great time. I’m hoping to go again providing that they ask me again (BIG HINT).

Q. -What types of stories or companies are likely to attract your attention this year?

Clustered storage and NAS, but that’s because it’s what I’m interested in professionally.

Q. How many interviews do you do per week?

Why? Do I need to be doing interviews? Has my boss told you something?

Q – What’s the best way to pitch a story to you? Email? Phone? Twitter? By mail?

Over beer and curry. Still if I have too much beer, I’ll probably forget what you’ve told me.

Q. – Who is worth listening to?

People who work for end users and not vendors.

Q. – What’s your favourite blog?

thestoragearchitect.com; gods know when Chris finds the time to write but he does and it’s generally excellent and on the mark.

Q – What is your favourite piece of technology?

Oh, I have so many favourite pieces of technology; I’m a complete techno-addict. I guess  my favourite thing is Spotify.

Q -What do you think is the most important development in IT storage to date?

/dev/null; or at least it should be!

Q – What is the best piece of advice for companies pitching stories?

Don’t bother pitching them to me. I’ll find the stuff I’m interested in and the people I’m interested in.

Q – What was the best press trip you’ve ever been on? Why was it so great? Any tips for PRs planning trips/events for bloggers?

I’ve only really been on one, so I don’t have a lot to compare it with. Actually I do have a tip though; I have a day job, so generally attending trips/events means me taking leave…I’m not going to do too many in that case, so make sure it’s going to be really interesting and not just some lousy product launch.

Q –  What’s your favourite restaurant?

I don’t have a favourite restaurant but I think Gordon Ramsay is an over-rated tosser, so I avoid his restaurants like the plague.

Q – Are you a social media lover? Which ones are you on? FB? LinkedIn? Twitter?

I spend far too much time on Twitter. I do have FB and LinkedIn accounts as well…but Twitter is my main one.

Q- Tell us something no-one knows about you? Do you have any unusual or unexpected hobbies/interests? Do you have a claim to fame?

I was dressed in a pink basque and stockings when I met my wife; she thought I looked very pretty but decided that I needed some make-up, so she did my face. It was a Rocky Horror party BTW!

As for unusual hobbies? Certainly not, well I don’t think that they are unusual!

Copyright ©Launchpad Europe 2010. All rights reserved. You may copy and distribute this material as long as  you credit the author where possible; the copies are distributed only for non-commercial purposes and at no charge; and you include this copyright notice and link to Countdown2StorageExpo.com, the original source of the work.

If you have any questions, please contact Launchpad Europe, info@launchpad-europe.com.



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