Archive for the ‘Blogs’ Category

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Winning the STORRIES: Top Tips from the Organisers

March 30, 2011

It’s that time of year again – time to get ready for Storage Magazine’s highly anticipated storage industry awards, the STORRIES. Last year we published an in-depth Q&A on the STORRIES with Stuart Leigh, the publishing director of Storage Magazine. Stuart explained how the voting works and the Countdown team offered some guidance on making the shortlist. Click here to read the STORY around the STORRIES.

Nominations for the eighth annual Storage Awards are closing on April 11th. New categories have been added this year. Visit www.storage-awards.com for more information.

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Meet Adrian Bridgwater – a Q&A with the Countdown team

December 10, 2010

By Rose Ross (@Rose_at_O) and Olivia Shannon (@Olivia_at_O)

Adrian Bridgwater is a freelance journalist specialising in cross platform software application development as well as all related aspects of software engineering and project management. His work has been published in various international publications including the Wall Street Journal, CNET.com, The Register, ComputerWeekly.com, BBC World Service magazines, eWeek Europe, Web Designer Magazine, Silicon.com, the British Computer Society and Microscope, among others. He is also a finalist in the “the journalist who makes you feel warm and furry on the inside” category of the UK’s CRAPPS Awards for PR & journalist relations. You can vote for him until December 15th.

Q.  Tell us a bit about you:

I’m a technology writer by trade and a committed journalist who has always been striving to show my careers advisor that he was wrong!

Q – Tell us a little bit about the blogs you write and their interest in data storage:

I predominantly cover software application development – and this, by default, features plenty of data, databases, database administration and therefore storage.

Q – Are you a full-time journalist? If not give us an insight into the other parts of your working life.

When I’m not working as a writer I help out at the coast guard facility where I live here in Bournemouth – I also work as a firefighter and a stunt model for a local film company.

Q – What’s hot in IT storage this year?

Put simply, manageability and in-memory database analytics and providing the data backbone for these services to run on.

Q – How many storage events do you attend each year?

As many as I can!

Q – Which one are you most looking forward to?

Storage Expo
Q. How many interviews do you do per week?

Not many, only around two or three a month.

Q – What’s the best way to pitch a story to you? Email? Phone? Twitter? By mail?

Email always, Twitter never – I love Twitter, but don’t email me with it – use that email thing instead.

Q. – Who is worth listening to?

Audioslave and Chris Cornell.

Q. – What’s your favourite blog?

Mine.

Q – What is your favourite piece of technology?

My MacBook Pro.

Q -What do you think is the most important development in IT storage to date?

RAID backplane enclosures that work with intelligent manageability control suites.

Q – What is the best piece of advice for companies pitching stories?

Send cider and red wine first.

Q – What was the best press trip you’ve ever been on? Why was it so great? Any tips for PRs planning trips/events for bloggers?

IBM’s events are good, but Adobe’s are superb.

Q-  What’s your favourite restaurant?

Wetherspoons.

Q – Are you a social media lover? Which ones are you on? FB? LinkedIn? Twitter?

Love them all – find me on them all.

Q- Tell us something no-one knows about you? Do you have any unusual or unexpected hobbies/interests? Do you have a claim to fame?

Nobody knows that I am pals with Tom Cruise due to my connections in the USA, I was upset when he left Penelope — but you know, Katie is just lovely and I know he’s happy so that’s good.

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Q&A with Sally Whittle, Freelance Storage Journalist & Blogger

December 7, 2010

When it comes to storage, Mum’s the word

Q.  Tell us a bit about you:

I’m a freelance journalist and copywriter, and write for a number of technology, business and HR magazines and websites. I’m based in Lancashire and previously worked on magazines like Computing and InformationAge.

Q – Tell us a little bit about the blogs you write and their interest in data storage:

I contribute to ZDNet on storage issues but my blogs are actually more personal interest – I write a parenting and family blog called Who’s the Mummy and  a blog about social media and journalism called Blogger.Ed.

Q – Are you a full-time blogger? If not give us an insight into the other parts of your working life.

I do various things – I write blogs, I organise an awards ceremony for bloggers called the MADs, I run an index of blogs called the Tots100 and in between that I do copywriting and journalism

Q – How many storage events do you attend each year?

One or two, tops.

Q. -What types of stories or companies are likely to attract your attention this year?

This year, it’s looking for companies that have managed to do something actually innovative while reducing capital spend and operating costs. The holy grail, basically.

Q. How many interviews do you do per week?

Two or three a day, on average.

Q – What’s the best way to pitch a story to you? Email? Phone? Twitter? By mail?

Email, but if you just want to chat, Twitter. (@swhittle)

Q. – Who is worth listening to?

Dennis Howlett, for entertainment and information.

Q. – What’s your favourite blog?

Probably not a storage or technology blog! I read TechCrunch and Pocket Lint but I read a lot of more general blogs, too.

Q – What is your favourite piece of technology?

Possibly my sat-nav. I have the world’s worst sense of direction. Oh, and I have a USB storage device made to look exactly like a Porsche key fob.

Q – What is the best piece of advice for companies pitching stories?

Keep it concise, remember the client isn’t the story in most cases, and if you can’t prove it, don’t claim it.

Q – What was the best press trip you’ve ever been on? Why was it so great? Any tips for PRs planning trips/events for bloggers?

Too many to mention, really, I’m very fortunate to do a job I love and travel in the process. I would always advise PRs to think about the basics – does the venue have wireless, a cell phone signal, access to telephones? Because even the poshest hotel becomes annoying if we can’t get online to work.

Q –  What’s your favourite restaurant?

I have a soft spot for Rules, in Covent Garden, but I’m easily pleased with Wagamama, too.

Q – Are you a social media lover? Which ones are you on? FB? LinkedIn? Twitter?

Yes, and I’m on all of them. Except FriendFeed, which I don’t quite see the point of.

Q – Tell us something no-one knows about you? Do you have any unusual or unexpected hobbies/interests? Do you have a claim to fame?

I was once sick on a Spice Girl. [NB: If anyone’s wondering, it was Ginger Spice.]