Archive for the ‘Launch Zone’ Category


Call all Storage gurus: #SNWEurope Call For Papers now open

February 22, 2012

By Rose Ross, AKA Rose_at_O

Calling all storage experts as the ‘call for papers’ for the SNW Europe, Datacenter Technologies and Virtualization World conferences is now open. The event billed as part of the “Powering the Cloud” experience takes place this year on 30th and 31st October in Frankfurt, Germany. As the event stradles Halloween, I wonder if we’ll have any scary storage storytelling? Perhaps darkened rooms, upward pointing torchlight of the presenter’s faces? Well you’ll have to just wait and see if you’re brave enough 🙂 – We will, of course, be doing trick or treating to the stands during the expo. So you’ve been warned exhibitors, have your candy ready or you know the consequences!!!

Deadline for submissions is 27th April 2012

Click here to submit papers online

We interviewed one of the organizers Paul Trowbridge about his top tips for success in securing a speaker slot here.

The official line from this year’s website is as follows:

They are looking for quality submissions from IT end-users, consultants, industry analysts and system integrators/VARs, describing case studies or technology update sessions that focus on real-world deployments and/or methods and best practices to evaluate new, existing or future solutions.

Submissions from IT vendors may also be considered but it is vital that these sessions be delivered in a vendor-neutral/product-agnostic manner. To encourage contemporary content, they request that all proposals discuss fresh deployments.  Submissions will be ranked and selected by the Conference Committee based on suitability and adherence to these submission guidelines.

Sponsoring vendors please note:  Speaking slot entitlements that are included in your sponsorship package should NOT be submitted via this process.

Hot Topics:

  • Cloud Security
  • Desktop/client Virtualisation
  • Converged Infrastructures
  • Next Generation Data Protection
  • Solid State Storage
  • Public/Private Cloud storage solutions
  • Outsourcing, Hosting and co-location
  • The delivery of managed services

Other Technology Topics of interest:

  • Big data solutions
  • Business Continuity: Protection, Archiving, Backup & Recovery
  • Business Intelligence / Data Warehousing
  • Cloud Service Providers / Managed Service Providers
  • Converged Data Center Networks
  • Data Archiving and Digital Preservation
  • Data Center/ IT Infrastructure
  • Data Governance / Regulatory / Compliance / E-Discovery
  • Data Lifecycle Management
  • Data Storage-as-a-Service (DaaS) and Cloud
  • Data Security / Data Encryption
  • Desktop virtualization’s impact on storage
  • Emerging Technologies and Services
  • Green Storage / Energy Efficient IT / Green Computing
  • Enterprise Content Management / Document Management
  • High Performance Computing
  • Implementation of Cloud Storage Solutions
  • Information and IT Security
  • Information Management
  • Infrastructure convergence
  • SaaS and Data Migration
  • Solid State Storage
  • Storage Networking
  • Storage Resource Management
  • Systems Integration / Corporate IT Architecture / SOA
  • Virtual Data Center / Outsourcing / Hybrid Cloud
  • Virtualized Environments & Storage / Server Virtualization

We’ll see you in Frankfurt in October and have already spied a great venue for #storagebeers (See we do love you!) The Champions bar in the Marriott is OK, but this new venue is hopefully “wunderbar” (I know don’t give up the day job for a career in comic writing!)


Spring is in the air and a Storage Expo sales person is on the phone

April 5, 2009

Life is good! I am in the US at the moment and the storage buzz is almost deafening as Orlando braces itself for the arrival of the storage industry 90 pound gorillas and minnows and everything inbetween at SNW this coming week.

Unfortunately/fortunately, I am on the west coast in the Bay area, but will be watching across the landmass courtesy of the blogosphere, twitter, facebook – etc etc. Anyway SNW always means that it is time to start thinking about Storage Expo in the Europe so we’ll be dusting ourselves down and gearing ourselves up. 2009 will of course be a challenging year for everyone (which I don’t need to remind you of here), but with all challenges, come opportunities and I hope we’ll all learn and earn more than we deserve and also enjoy the journey along the way. 

I think things storage wise will be pretty exciting this year as price sensitivity (Understatement!) will make competition fierce. We’ll see some great companies rise to the surface and no doubt be “reassigned” into the bowels of the big fishes.

But hopefully the user community (and smart, customer focused storage vendors) will be the winners with sharp storage policies and a good retrofitted infrastructure of low power usage, highly efficient and resilient storage. Sounds good!  

And it is good to be back 🙂


7 Weeks to go to Storage Expo and we share more gems from the team at Reed

August 23, 2007
Only 7 weeks until Storage Expo
Welcome to our second exhibitor bulletin.  Our promotional campaign is really picking up momentum. Our first direct mail piece has just landed and our email campaign is well under way.
Make the most of the FREE marketing opportunities available:

1) Your own registration page (Recommended!)
This is a fantastic FREE opportunity to have your very own online registration page. If you send us your logo, we can build you a registration page with your company logo on it, a brief text introduction and your own URL, linking to your very own registration page.  You can then market your presence at the show using this URL – encouraging clients and guests to register for Storage Expo. The visitors who register via your form will have ‘Guest of Launchpad Europe’ written on their badge, further enhancing your presence at the event.
> Click here for more information regarding the co-branded registration page

2) Visitor Invitations
It’s essential that your key customers and prospects know you are exhibiting at the show. A personal invitation from you is, without doubt, the most effective method of communicating this message. To create maximum exposure of your participation at Storage Expo you can use the show invitations in a variety of ways:

  • Take the invites to client meetings
  • Send a mailing campaign to your clients/prospects
  • Scatter the invites in your office reception
  • Hand them out at any other events you may be participating in

To request an allocation of ‘Visitor Information and Registration Leaflets’ please complete the form located within the exhibitor zone, or you can email to request an allocation.

3) Using the Storage Expo logo, banners or stand flash
We can send you a email bundle of goodies that contains the show logo, banners and a ‘stand flash’ image for you to promote your participation at the show by adding them to your website, adverts and anywhere else your planning to promote your presence in the coming months. This will help ensure that our visitors are aware that you’re exhibiting at this year’s event.
> Contact Grace Manurung on to be sent the files
In the next few weeks look out for more useful emails from the Storage Expo team – designed to inform you of important deadlines and help you get the most out of your investment at the event. As always, we will endeavour to attract your target audience to the event, but it’s your responsibility to promote your presence prior to the show. This will ensure visitors make a beeline for your stand.If you have any queries, or wish to discuss any elements of the marketing campaign, do not hesitate to contact me.

Kind regards,

Dan Rutherford
Marketing Manager
Storage Expo

For more information on any of the marketing opportunities available to you please view the online marketing manual which is accessible via the Exhibitor Zone.


Top tip! The personal touch is always best with giveaways

August 14, 2007

Hi Countdown 2 Storage Expo fans,

Here is a lovely tip on personalising an iPod for free from Giles at the wonderful WebITPR team:

The engraving is a free Apple service! Check it out here:

Many thanks for this tip you shared with the team today.  And keep up the good work keeping journalists and bloggers up to speed with your clients news!


Go to Show is now go!

July 25, 2007


Well the race is officially on as the exhibitor guide goes online at the Storage Expo website.


If you haven’t had your login details yet, contact your Storage Expo account manager or if you have too many other things on your to-dolist give the Launch Zone team a call and perhaps we can help!


If you have the logon, but haven’t been on yet, what’s keeping you?


If you have the have made the first vital steps to finding out what’s what.


Keep an eye on Countdown 2 Storage Expo as we’ll be highlighting key deadlines as they come across the horizon. Watch this space


Richard FitzHugh of Storage Expo tells us what’s hot in the keynote and seminar sessions

July 12, 2007

Launchpad Europe was pleased to chat with Richard FitzHugh, Conference event manager for Storage Expo about the agenda for the show that has just been finalised this week.


Tell us a little bit about your role at Storage Expo? 

I am the conference event manager for the event, which basically means that I look after the educational programme. This enables me to immerse myself in whats happening out there in the industry – and it’s been a pretty dramatic year. A lot of technical advances and ideas that have been knocking around for a few years are now being delivered – and we are seeing a paradigm shift in terms of the drivers for Storage.  

Tell us a little bit about the seminar sessions and keynotes this year at Storage Expo? 

The keynote sessions are very much focused around business drivers. If you were to trace the messaging around storage back over five years you would find an interesting evolution. It would kick off with technical and capacity concerns – scalability, cost, future proofing, legacy technology etc and then we see an interesting migration towards compliance and business continuity. This year the message is perhaps not too surprisingly around environmental concerns. ICT has an equivalent footprint to aviation and the dramatic changes in storage technology are providing real solutions to mitigate the impact of increasing data storage needs. This might sound like a soft or CSR issue – far from it; there are some huge tangible dollar savings to be achieved from running more efficient Storage; one company in the UK estimates a $100 million saving per annum based on efficiency programmes implemented over the last decade.  

What’s hot in storage this summer? 

Green is the big issue this year, but In terms of technology and products there are no big surprises – email management, remote office support , virtual tape libraries for BC, Serial-attached SCSI (SAS) and serial ATA (SATA) disk technology to name a few. These have all been ticking away in people’s consciousness for a while, but the last year or so has seen these move in the realms of adoption.  

Which sessions do you think people should get to early as it wil be a standing room only? 

I would recommend getting there early for the ‘Green IT Debate’ on the 18th October 11.30 – 13.00. There will be corporate level speakers from some of the World’s leading Storage companies – EMC, IBM, HDS, HP, NetApps, Pillar Data – and with people like Hu Yoshida (CTO, HDS) on the panel this is sure to be standing room only. With six speakers all sharing the stage for an hour and a half expect some rapid fire high level commentary from some of the top names in the business.  

When do you start next year’s Storage Expo? 

The event closes this year at 16.30 on the 18th October. From there I will likely go for a couple of swift ones and then to bed. Storage Expo 2008 starts on the 19th – 9.00am ish.  

 What is the best piece of advice for exhibitors at Storage Expo? 

– KNOW WHO YOUR CUSTOMERS ARE! There are four things to bear in mind …..  

1)To understand what constitutes the real ‘Decision Making Unit’ of a potential client; and to make sure that you are communicating both the business and technical messages to the appropriate specifiers and influencers within this unit. Once you have established this, you need to be listening to them and answering the right questions. They already know what their issues are, so you don’t need to tell them. What you need to understand is what is currently inhibiting them from making an implementation decision – and to explain how your product can overcome these inhibitors.  

2) To understand the maturity level of your potential clients. A lot of companies will focus their attentions on high spending verticals at the mature end of the spectrum – banks and the like. But it is important to recognise what percentage of your potential customer base these mature companies constitute, and whether it is sensible to be another fishing line in what may be a small pond. The early maturity companies from fast growing verticals may turn out to be a better focus for you. The important thing is to remember is that ‘if you cant measure it; you don’t own it’. Investment in leads-to-hits auditing is never wasted – and will tell you a lot about where your efforts should be directed; both horizontally and vertically. It will enable you to maximize your return on investment in future activities and trace clients to source. We are fortunate that Storage Expo shows an astonishingly high hit generation ratio for an IT show – that’s why most of the show for the next year is already booked out before this year’s has finished.   

3) Understand where your products are on the customer adoption path – and promote yourself accordingly.  If you are a young company with a new product, you need to be creating the market, in later phases of adoption you need to creating brand awareness and getting to the front of mind for purchasers. Moving through the point of sale you need to refocus your activities-  so make sure that you are spending money on the appropriate media and activities based on where your (potential) clients are.  

4) Make it fun.  It sounds a bit cheesy but you need to make your company stand out in an interesting way. One of the key reasons that people attend events is for the networking and social side of things… so make sure that you stand out from the crowd. Be a bit creative without diluting the importance of your products.  

What session am I most looking forward to?  

For me It is ‘Deal or No Deal’ in the keynote theatre 18th October 14.45 onwards. This is a great session where seven exciting companies get the chance to pitch their products to a panel of the leading experts and big budget purchasers in the business, in front of the keynote audience. With no notes, slides or props this can be a pretty intimidating thing to do – and the judging panel don’t tend to pull their punches. It is great entertainment, and a fantastic way to get a snapshot of some of the latest technologies coming on to the market. The companies taking part are really diverse in terms of their offering – Acronis, Neverfail, Pillar Solutions, Promise,  Quantum and Quest; but the one thing unites them is that so many independent sources are citing these companies as ‘Hot for 2007’.

Thanks, Richard and see you after the show for a few drinks!


Catching up with John Hatcher, Editor at Data Centre Management Magazine

July 10, 2007

 This week we are pleased to have caught a little time with John  Hatcher, Editor at Data Centre Management Magazine: 

Tell us a little bit about your publication and its interest in storage: 

Our publication is called Data Centre Management Magazine and is aimed at Heads of IT, plus facilities managers, who are playing a greater role in server room planning and issues such as power and cooling. The magazine covers a broad spectrum of subjects from servers to storage, power and cooling to managed services. The magazine is for anybody that has a rack in-house to a large financial institution that is looking to outsource some of its IT operations 

What’s hot in storage this summer? 

One of the biggest issues that I come across is storage virtualisation. It seems that it is beginning to go mainstream. 

How many Storage Expos have you been to? I could say too many, but I think its about 6. 

 This year is Storage Expo better than ever or is it like some shows in decline? 

Storage Expo appears to be growing, and from my point of view two days never seems like enough time to see everyone that I would like to. 

What types of stories or companies are likely to attract your attention this Storage Expo? 

It would be interesting to see if solid state storage is gaining any ground, and it is always interesting to see who is (or supposed to be) buying who. 

How many interviews do you think you’ll do? 

I usually see around 20 -30 companies per day. 

When do you start planning your diary at Storage Expo? 

In the month prior to the show. 

Who is worth listening to? 

Anyone with something new. 

What’s your favourite blog ?  

Don’t have one. I haven’t got the blog bug, so to speak. 

What is your favourite piece of technology? 

I like all the regular things like digital cameras and mp3 players, but I am not an ‘early adopter’. I play golf but despite the technological advancements there is still not a driver made that guarantees I won’t be in the trees for my second shot. 

What do you think is the most important development in storage networking to date 

Most recently, virtualisation. 

What is the best piece of advice for exhibitors at Storage Expo? 

Don’t baffle your customer with the technology. Explain the benefits of your product for their business. 

John, the team looks forward to catching up at Storage Expo. If not before!