Archive for the ‘Launchpad Europe’ Category


Call all Storage gurus: #SNWEurope Call For Papers now open

February 22, 2012

By Rose Ross, AKA Rose_at_O

Calling all storage experts as the ‘call for papers’ for the SNW Europe, Datacenter Technologies and Virtualization World conferences is now open. The event billed as part of the “Powering the Cloud” experience takes place this year on 30th and 31st October in Frankfurt, Germany. As the event stradles Halloween, I wonder if we’ll have any scary storage storytelling? Perhaps darkened rooms, upward pointing torchlight of the presenter’s faces? Well you’ll have to just wait and see if you’re brave enough 🙂 – We will, of course, be doing trick or treating to the stands during the expo. So you’ve been warned exhibitors, have your candy ready or you know the consequences!!!

Deadline for submissions is 27th April 2012

Click here to submit papers online

We interviewed one of the organizers Paul Trowbridge about his top tips for success in securing a speaker slot here.

The official line from this year’s website is as follows:

They are looking for quality submissions from IT end-users, consultants, industry analysts and system integrators/VARs, describing case studies or technology update sessions that focus on real-world deployments and/or methods and best practices to evaluate new, existing or future solutions.

Submissions from IT vendors may also be considered but it is vital that these sessions be delivered in a vendor-neutral/product-agnostic manner. To encourage contemporary content, they request that all proposals discuss fresh deployments.  Submissions will be ranked and selected by the Conference Committee based on suitability and adherence to these submission guidelines.

Sponsoring vendors please note:  Speaking slot entitlements that are included in your sponsorship package should NOT be submitted via this process.

Hot Topics:

  • Cloud Security
  • Desktop/client Virtualisation
  • Converged Infrastructures
  • Next Generation Data Protection
  • Solid State Storage
  • Public/Private Cloud storage solutions
  • Outsourcing, Hosting and co-location
  • The delivery of managed services

Other Technology Topics of interest:

  • Big data solutions
  • Business Continuity: Protection, Archiving, Backup & Recovery
  • Business Intelligence / Data Warehousing
  • Cloud Service Providers / Managed Service Providers
  • Converged Data Center Networks
  • Data Archiving and Digital Preservation
  • Data Center/ IT Infrastructure
  • Data Governance / Regulatory / Compliance / E-Discovery
  • Data Lifecycle Management
  • Data Storage-as-a-Service (DaaS) and Cloud
  • Data Security / Data Encryption
  • Desktop virtualization’s impact on storage
  • Emerging Technologies and Services
  • Green Storage / Energy Efficient IT / Green Computing
  • Enterprise Content Management / Document Management
  • High Performance Computing
  • Implementation of Cloud Storage Solutions
  • Information and IT Security
  • Information Management
  • Infrastructure convergence
  • SaaS and Data Migration
  • Solid State Storage
  • Storage Networking
  • Storage Resource Management
  • Systems Integration / Corporate IT Architecture / SOA
  • Virtual Data Center / Outsourcing / Hybrid Cloud
  • Virtualized Environments & Storage / Server Virtualization

We’ll see you in Frankfurt in October and have already spied a great venue for #storagebeers (See we do love you!) The Champions bar in the Marriott is OK, but this new venue is hopefully “wunderbar” (I know don’t give up the day job for a career in comic writing!)


Viva Las Vegas, Viva Las Storage, and Viva Las EMC World

January 12, 2012

By Rose Ross, AKA @Rose_at_O

Register Now for EMC World 2012 & Select Your Early Bird Gift

May 21-24 | Las Vegas

Talk is cheap, but talk at EMC World not so much. Early Bird Registration is $1,995 but you do get a choice of a free gift which you can pick up when you register onsite. The deadline for the free gift and reduced cost offer is the end of Feb (And as it’s a leap year this year that’s Feb 29th)

FYI – For your free gift you can choose from an Amazon Kindle Fire, an iPod touch, a Nintendo 3DS or a complimentary Evening Guest Pass.

So you should budget with airfare and accommodation this is unlikely to cost less than $3K out of your event budget.

So what do you get?

The conference registration package includes access to keynotes, super sessions, breakouts, birds-of-a-feather sessions, hands-on labs, and the Solutions Pavilion. It also includes your access to evening events as well as continental breakfast and lunch Monday through Thursday.

If you just want to network – trying your luck with the slot machines or grab some time by the pool during the day – you can opt for an Evening Guest Pass.

The evening guest pass provides your guest with access to the Sunday and Wednesday evening events. Passes cost $155 USD and can be purchased either online or onsite in Las Vegas, while supplies last. No refunds will be provided for cancelled evening guest passes purchased either online or onsite at the event. Please note: Only purchase if you require a pass for a guest traveling with you to Las Vegas; the Conference Registration package includes your access to these events.

The event is billed as a “Not to be missed” a chance to learn how cloud can transform your IT, and how Big Data can transform your business. This is a unique opportunity to transform yourself—from advanced technical training, to meet-ups with some of the industry’s most influential thought leaders, EMC World can help you transform and realize the benefits of delivering IT-As-A-Service.

•          Learn directly from EMC engineers, customers, and partners at 500+ sessions and hands-on labs geared for novices to experts.

•          Explore integrated solutions with 100+ exhibitors in the Solutions Pavilion.

•          Connect with thousands of your peers at exciting networking events.

You can find out more here.

There is an impressive array of sponsors and exhibitors from the EMC ecosystem:

21st Century Software, Inc. DoubleBridge Technologies, Inc. MicroStrategy, Inc. Selectica ADVA Optical Networking enChoice, Inc. NetWitness SmartOptics Agilysys fme-US, LLc newScale Snowbound Software AHEAD Forefront Technologies NORTHERN STEC Inc. Anobit FusionStorm NTP Software SunGard Availability Services APTARE Generis Oxygen Cloud SYNNEX Corporation Arrow Enterprise Computing Solutions GridIron Systems, Inc. Panduit Corporation Tata Consultancy Services (TCS) Aspera, Inc. iCONECT Development, LLC Paragon Solutions Themis Computer ATTO Technology, Inc. Impact Innovations Systems, Inc. Perficient Trinity Technologies AvePoint,Inc. Index Engines Precise TriTek Solutions Avnet Technology Solutions Info X Distribution Predixion Software Varonis Axxana Informative Graphics Corp. Presidio Networked Solutions Veeam Software Corporation BMC Software Ingram Micro QLogic Virtensys, Inc. Box Innovation Data Processing Quantum Watch4net BRT, Inc. International Computerware, Inc. (ICI) Reveille Software Wingspan Technology, Inc. Citrix Systems Intransa, Inc. Samsung Electronics America, Enterprise Business Division Wyse Technology, Inc. Computer Design & Integration LLC Kroll Ontrack Sanbolic, Inc. XTRAC Solutions CYA Technologies, an enChoice company LiveOffice SANpulse Technologies Xybion Corporation DTS Software, Inc. Metalogix SAS Institute, Inc. Zettapoint, Inc.


Opportunity knocks for UK Cloud storage and other start-ups: @UKTI mission to Silicon Valley offers great ops

September 6, 2011

by Rose Ross AKA @Rose_at_O

At great opportunities for some sassy UK cloud start-ups to get some flowers in their hair or more excitingly meet with leading Cloud lights such as VMware and Salesforce. Full info below.

UKTI Cloud Mission: 24 – 28 October 2011 San Francisco

Following the success of last year’s mission, UK Trade & Investment is organising a second Cloud Mission to Silicon Valley. The Cloud landscape is becoming clearer, the PaaS market continues to expand, hybrid Clouds are a reality, and enterprises and governments are planning to adopt Cloud services beyond Dev & Test and for a range of their business functions. The US market is looking for further Cloud technologies, products and services to drive adoption.

We are currently recruiting CEOs of cutting edge companies whose software deliverables might include:

     -Compliance, security, reliability, or privacy benefits which address business concerns around Cloud adoption 
     -Cloud enabling features for scaling, performance, virtualisation, storage, or middleware 
     -Real cost reductions for business users of private or hybrid Cloud architecture 
     -Analytics of Real-time / Big Data across the Cloud 

Or, is your technology part of the Cloud that powers smartphones and tablets, mobile and collaborative working?

Join UKTI’s 4 day agenda, including meetings with a selection of the following major vendors: Salesforce, Citrix, VMware, HP, IBM, plus local incubators, business environment advisers, strategists and peer companies.  Mission participants will have the opportunity to attend FailCon ( on Monday the 24th at a special UKTI 20% discounted rate. 

Places are limited for the mission, register your company today and find out more about this fantastic opportunity –HERE.  The link will take you to the EventBrite website where you will have 90 minutes to complete your application. 

Participation in the mission will require commissioning a £888
Overseas Market Introduction Service (OMIS) through UK Trade & Investment. This service provides for overall mission programme and outlined activities. Delegates are responsible for covering the cost of their own transportation and accommodation.


Business Development? – There’s an event for that – The BDEvent

July 8, 2010

Earlier this Summer I was able to get along to our first BDEvent (where BD stands for business development)

Obviously, it is a bit of a hike from London to Boston and just over three days is a mighty big investment of time, energy and money. So was it worth it?


It brought together over 100 of the storage networking industries finest to network and share experience and provide insights into the VC community, OEM deals and latest technology. Launchpad Europe was even invited to do a session. It covered info on Launchpad and also the increasing importance of social media in this field. (A big thank you to @storagebod, @chris_mellor, @joebaguley, @ianhf, @stevie_chambers, @chrismevans, @stuiesav, @daniel_eason, @mpyeager, @peglarr  and @sepatonjay for their invaluable insights for the latter part of the presentation.)  If you’d like a copy just email countdown[at]Launchpad-europe[dot]com or @ reply to @launchpadeurope.

The BDEvent participants included marketing, sales and technical folks from both the BIG vendors, emerging players and the start-up community, PR folks, business development consultants and channel experts, legal eagles, VCs, the media and analysts. So it was great to put faces to names (and twitter handles) and also catch up with old colleagues and even some of our customers. All in all, an excellent place to get an update on what’s happening in the market and in the markets.

There were many highlights for me aside from meeting many great people in the industry. Here’s a short(ish) overview of them:

Event kick-off was an excellent overview of the VC landscape for storage networking companies by Peter Bell from Highland Capital Partners. His focus was the importance of Business Value Creation for partners and investors. It was very insightful and then I knew we were in for a quality couple of days. Towards the end of day one after some great quick fire overviews on IceWeb, DataStor and Silver Peak, we were treated to an excellent keynote by Jim Damoulakis, CTO at Glasshouse and Dave Ellard, VP of IT at Avery Dennison. This looked at “Enabling the Private Cloud” – so I’m sure you can imagine this was a lively debate. A big question is still what exactly is the Cloud. Day two kicked off with innovation games led by Jason Tanner at Enthiosys, it was a very interesting exercise and gave a useful insight into some of the ways agile product development is being deployed in vendors.

After lunch David Broadwin from Foley Hoag, gave a legal eagle view of Trends in financing in Data Storage and the graphs were extremely telling around funding. Top tip seems to be go for funding in California, the warm weather seems to bump up the funding.

Day two had a good series of vendor presentations from Sepaton, SANpulse and Seven10 which was a useful update on some of the key technologies and where they are heading.

The second day was bought to a very successful close of the formal program with an excellent keynote by Peter Levine from Citrix, looking at desktop virtualization and what it means for the storage industry. There are still some storage nuts to be cracked to fully realize the potential, but it will no doubt drive a lot of the growth in data storage in perhaps an even greater way than server virtualization has.

As a marketer, my favourite session was however the breakout session on day three for marketing professionals. Expertly chaired by the fabulous Brad O’Neill, CEO of Techvalidate (and former analyst at The Taneja Group). This format of a roundtable with open dialogue really tapped into the vast experience in the crowd. Excellent insights into the age old challenges of lead generation and there was a noticeable swing regardless of topics to the role and importance of social media for marketers. Overall, a definite sense that social media has a very important role for marketers and is ignored at one’s peril.

Due to a clash of sessions, I didn’t get to the Business Development Roundtable. So keep your eyes open for a guest blog post on that session by John McArthur of Walden Technology Partners in the coming weeks.

So peeps save this date for 201. The next BDEvent is: January 25th-27th at the Sheraton Palo Alto.  It will be storage focused, though they expect some folks like VMware and Oracle to participate as well – So the weather forecast sunny but with a good chance of cloud and virtualization.

Other news from the BDEvent team is a bit of a scoop. There will be a London event in 2011 with a focus on storage, cloud and virtualization, aimed at vendors and channel partners. Watch this space for more news on that. Plus there’ll be a BDevent related announcement on our sister blog about something with a little bit more of an IT security flavor coming soon too! Exciting times.

Greg Duplessie, father of the event summed it up perfectly: Where else can you get so many industry executives in one confined space at one time?  This Boston event was a huge success for all of the attendees.” – Greg I couldn’t agree more. Great job by you, VaNessa and the rest of the BDEvent team. See you in Palo Alto if not before…


Meeting Peter Whitehead of the FT this evening

June 2, 2009

Please Direct Message or @ me on Twitter if there is anything you’d like to ask Peter this evening. You can reach me at:

I shall share thoughts from Peter soon. So watch this space!


Top tip! The personal touch is always best with giveaways

August 14, 2007

Hi Countdown 2 Storage Expo fans,

Here is a lovely tip on personalising an iPod for free from Giles at the wonderful WebITPR team:

The engraving is a free Apple service! Check it out here:

Many thanks for this tip you shared with the team today.  And keep up the good work keeping journalists and bloggers up to speed with your clients news!


Go to Show is now go!

July 25, 2007


Well the race is officially on as the exhibitor guide goes online at the Storage Expo website.


If you haven’t had your login details yet, contact your Storage Expo account manager or if you have too many other things on your to-dolist give the Launch Zone team a call and perhaps we can help!


If you have the logon, but haven’t been on yet, what’s keeping you?


If you have the have made the first vital steps to finding out what’s what.


Keep an eye on Countdown 2 Storage Expo as we’ll be highlighting key deadlines as they come across the horizon. Watch this space