Archive for the ‘PR’ Category

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The STORRIEs – Awards nominations extended to Friday 4th April

March 31, 2014

storries

By Rosalind Carr, @Rosalind_at_O

Make sure you are in with a chance to win at the prestigious STORRIE’s this year, by nominating this week!

There’s something for everyone, with a wide range of product, company and reseller categories that are free to enter.

Finalists can enjoy a glamorous black-tie Awards Ceremony in London amongst other storage industry peers on 12th June.

Dates for your diary:

Nominations close

Voting opens/Finalists announced

Voting closes

AWARDS CEREMONY

April 4th

April 11th

June 2nd

June 12th

For further information please visit www.storage-awards.com Read the rest of this entry ?

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Interview with Desiré Athow (@desireathow), Editor of TechRadar Pro (@TechRadarPro)

March 19, 2014

By Rosalind Carr (@Rosalind_at_O) and Rose Ross (@Rose_at_O)

desire-athow

Following our article on Desiré’s key event advice and tips (“5 golden PR rules for events”), we chat top tech events, PR pitches and hot topics in tech for 2014…

Q.  Tell us a bit about yourself.

Originally from Mauritius, been in this country for the last 10 years or so. English is my third language and my degree is in sociology. So to land in this country and to work as an editor on one of the biggest B2B websites in the UK is an absolute treat. Prior to working on TechRadar Pro, I was the editor of ITProPortal for 8 years and have been covering and writing tech for my entire adult life.

Q. Tell us a little bit about the title you write for and its interest in data storage/mobile/cloud/infosec/virtualization.

TechRadar Pro is a fairly new title, we’ve been around for less than two years. However, because it has been carved out of TechRadar, UK’s biggest technology website, we already have a significant amount of uniques, far more than more established websites. I seldom write unless I attend an event, have an exclusive or snatch an important interview. As for our areas of interest, our roots lie in computing but my team and I have been working hard on diversifying the content production to include business technology at large. Read the rest of this entry ?

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5 golden PR rules for events…

March 4, 2014

By Rosalind Carr @Rosalind_at_O and Rose Ross @Rose_at_O

 ipexpo-exhibitionnewsIn the midst of a busy events period, the O-team have had some tips from Désiré Athow(@desireathow), Editor of TechRadar Pro, and are armed with a trusty event PR checklist at the ready!

 

Here are 5 handy hints for PRs looking to make the most of event opportunities with the press…

 1.      Timing is key in the run up to events – Do not wait for the last week to invite journalists to briefings- pitch as early as possible to bag a slot in their diary! With an initial conversation in advance, you’ll also have the time to get a sense of what they’d like to discuss, and can prepare accordingly if a briefing is arranged.

2.      Communicating with the press – Each journalist is different in the way they like to be pitched. For instance, we can definitely understand Désiré’s aversion to out of the blue PR calls pitching interviews with unknown companies. However, there are now so many ways of communicating, that over time, you can gage different journalists’ preferences for contact. Read the rest of this entry ?

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PR Note on Calling Your Company a “Leader” : Publications Do It, Too

August 2, 2012

By Olivia Shannon, @Olivia_at_O

It’s a delightful story of spin and double standards in the media world…

Journalists often say it annoys them when press releases refer to a company as “leading” or “the leader”—unless, of course, the company actually is the market leader in its industry. You can’t blame them. I imagine it gets tiresome wading through hundreds of press releases from hundreds of companies all boasting they are the “leaders” of their industries, even if that is just plain not true. Read the rest of this entry ?

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New Twitter PR tool: Lissted launched by RealWire to curate the media on Twitter

June 13, 2012

By Olivia Shannon, @olivia_at_o

The Countdown team loves to explore new social media tools, so we were excited today by the news that RealWire, the UK online press release distribution company, has launched Lissted, a new web application based on RealWire’s growing database of over 10,000 journalists, media professionals and outlets on Twitter.

You can use Lissted to find journalists and media outlets (free), listen to relevant conversations going back 30 days (paid), and monitor media mentions of topics, brands and people that are important to you, including email alerts when you aren’t logged on (paid).

Lissted is a Twitter-based tool, so you do need to be on Twitter to use it, as users are required to sign in through their Twitter accounts.

All the details about Lissted, including a pricing guide, can be found here.

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Interview with Howard Marks, Founder and Chief Scientist @DeepStorageNet

May 11, 2012

By @Rose_at_O & @Olivia_at_O

Howard Marks can be found online at DeepStorage.net, on Twitter @DeepStorageNet or follow his blog at NetworkComputing.com. Based on the US East Coast, Howard will be in London next month to keynote a virtualization seminar at the Hilton Metropole on June 28th. He recently delivered the seminar in Montreal and will also keynote the seminar in Minneapolis, Minnesota on June 7th.

Q.  Tell us a bit about yourself: 

My first job out of college, where I studied chemistry, was at Lifeboat Associates which was then the world’s largest software distributor. Of course it was 1980 so we were still a small business best known as being able to put CP/M software on any of a hundred disk formats.  From there I started the first Novell reseller in New York and ended up as a consultant for 25 years working across servers, storage and networking.

To promote myself as a consultant I started writing at PC Magazine in 1987 and have written hundreds of articles and product reviews.

 Q. Tell us a little bit about DeepStorage.net and its interest in data storage. 

As the publishers all closed their test labs I realized that users and vendors both still needed the independent hands-on validation reviews provided. So I took the test lab I built for magazine reviews and turned it to validating products with the vendors, rather than publishers, paying the bill.  Since I spent the last 7 years or so as the resident storage guy at Network Computing we’re mostly concentrating on storage and related technologies.

Basically we take equipment into the lab and tell the world how it really performed. I also spend a lot of my time explaining storage technologies and how to use them in papers, seminars and webinars.

Q. What’s hot in storage this year? 

I’m excited about the continuing impact flash is having on storage design. I’m paying particularly close attention to the next generation storage arrays from vendors like Read the rest of this entry ?

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New UK channel publication launches. Will Channelbiz be the biz for the Storage Channel?

March 5, 2012

By Rose Ross, @Rose_at_O

Today sees the launch of Channelbiz.co.uk, a pure play daily online channel magazine that is set to break the mould, from NetMediaEurope – the leading online IT publishing house.

According to NetMediaEurope’s announcement. Channelbiz is a channel title with a difference, because in addition to covering breaking news, the site aims to demonstrate to distributors and resellers the benefits in using emerging and nascent technologies to cut costs and to add those extra points to the bottom line.

The magazine will provide pithy comment pieces, interviews with important senior managers in the industry, and leading edge technology profiles. Read the rest of this entry ?