Archive for the ‘social media’ Category

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5 golden PR rules for events…

March 4, 2014

By Rosalind Carr @Rosalind_at_O and Rose Ross @Rose_at_O

 ipexpo-exhibitionnewsIn the midst of a busy events period, the O-team have had some tips from Désiré Athow(@desireathow), Editor of TechRadar Pro, and are armed with a trusty event PR checklist at the ready!

 

Here are 5 handy hints for PRs looking to make the most of event opportunities with the press…

 1.      Timing is key in the run up to events – Do not wait for the last week to invite journalists to briefings- pitch as early as possible to bag a slot in their diary! With an initial conversation in advance, you’ll also have the time to get a sense of what they’d like to discuss, and can prepare accordingly if a briefing is arranged.

2.      Communicating with the press – Each journalist is different in the way they like to be pitched. For instance, we can definitely understand Désiré’s aversion to out of the blue PR calls pitching interviews with unknown companies. However, there are now so many ways of communicating, that over time, you can gage different journalists’ preferences for contact. Read the rest of this entry ?

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Social media: connect, appeal and engage!

December 14, 2012

By Rosalind Carr, @Rosalind_at_O

In the last few weeks, the role of social media has been on our minds, and we’ve started to question how many of us really use this platform to its full potential. Everyone’s signed up, but we’re wondering how many accounts stay updated, with content relevant to followers and therefore considered noteworthy…

We’ve also been contemplating how personal social media handles appear, and how they attract leads for the brand that a personal profile represents. Associating a brand with a face builds connections from person to person which are unique, relevant and interactive.

At the Intellect headquarters in London last month, some of the team attended “Marketing and Sales Group Meeting: CRM and Social Business – Reinvigorating the existing and adding the new.” Here the managing director of Redd Marketing, Leigh Hopwood, spoke on how best to utilize your social media and truly connect with and understand your brand’s followers. Hopwood stressed the importance of social media, noting Read the rest of this entry ?

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New Twitter PR tool: Lissted launched by RealWire to curate the media on Twitter

June 13, 2012

By Olivia Shannon, @olivia_at_o

The Countdown team loves to explore new social media tools, so we were excited today by the news that RealWire, the UK online press release distribution company, has launched Lissted, a new web application based on RealWire’s growing database of over 10,000 journalists, media professionals and outlets on Twitter.

You can use Lissted to find journalists and media outlets (free), listen to relevant conversations going back 30 days (paid), and monitor media mentions of topics, brands and people that are important to you, including email alerts when you aren’t logged on (paid).

Lissted is a Twitter-based tool, so you do need to be on Twitter to use it, as users are required to sign in through their Twitter accounts.

All the details about Lissted, including a pricing guide, can be found here.

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Blogger Q & A: Devang Panchigar AKA @StorageNerve on hot technology and even hotter Curries

July 7, 2011

By @Rose_at_O

Q.  Tell us a bit about yourself: 

Social Media was a scary word for me a few years ago, well it all changed when I wrote the first blog post. Then came along Twitter, Facebook and now Google Plus, the list keeps on expanding. Today Blogging, Twittering and having presence on social media channels is something that I feel is very important as we build communities around us for knowledge and information sharing. Social Media has been one of those defining factors of this decade and I am glad to be a small part of it.

I work at Computer Data Source, Inc as their Chief Technology Officer, we are a managed services organization working with channel partners and direct customers offering storage, systems and virtualization support and services in many parts of the world. Life is quite challenging working around the clock with our customers worldwide, but that is something I love and appreciate a lot.  Some of my responsibility include managing IT and R&D within the company, pre-sales support responsibilities, working with some of our large storage customers and some limited responsibilities around marketing. I am totally a hands on person when it comes to technology.

While the .com era was shaping, I was doing my Masters in Chemical Engineering, and decided it would be better to jump to Computer Science with the booming computer industry, I am glad I did.

……the last few years of 1990’s and the early few of 2000’s changed the IT industry.

 

Q. Tell us a little bit about your blog and its interest in data storage. 

I blog at StorageNerve.com and my twitter handle is @storagenerve. I have been working in the storage industry for the past 8 years and have enjoyed every moment in it. Storage is rapidly changing with introduction of virtualization technologies and other data center focused technologies, lets call Storage Sexy….and it really is.

Q. What’s hot in storage this year? 

Convergence of technologies into a stacked solution, call it the datacenter of the future, automation and orchestration of resources. SSD, Scale Out NAS, Replication and Federation. VMware is changing storage, Intel already changed storage in the last 4 to 5 years.

I will refrain from saying Cloud J. At the end of the day its all about managing the data growth and keeping your applications happy. Storage is no more about speeds and feeds.

Q. How many storage events do you attend each year? 

Typically between vendor shows and events, I try to keep a balance, though easily that number exceeds double digits in a year. With the busy work schedule, it has been quite hard to stay away from office. On top of that all the business travel, and then you still need to keep a balanced family life and spend some quality time with the kids.

Though these events are very important as you can network with industry experts, vendor engineers and customers.

Q. Which one are you most looking forward to? 

VMworld is up next  …really looking forward to that. There might be some down the road, but they are not on the calendar yet.

Q. What types of stories or companies are likely to attract your attention this year? 

Acquisitions are the big stories of 2010 and 2011, there are a few more, that may shape the future of the storage industry. Startups are really the incubators of the next generation storage technologies.

Q. How many interviews do you do per week? 

Typically 1 to 2 interviews a week with different vendors. I love to hear the pitch from new players in the storage and virtualization industry.  

Q. What’s the best way to pitch a story to you? Email? Phone? Twitter? By mail?

Typically through a conference call, a technology deepdive without the marketing slides on how the technology works under the hood and how it solves business problems

Q. Who is worth listening to (about storage)? 

Customers, Users

Q. What’s your favourite blog?

There are quite a few I read. But to start with, I hear the Infosmack Podcast and then Veeam Community Podcast. These podcasts are very informative and give a great deal of depth into a certain technology. Nigel Poulton’s Technical Deepdive – Infosmack Deepdive podcast is something I am looking forward to as well.

Then there is Twitter….and it’s a great medium for communication and learning, I read my own StorageNerve Daily (paper.li newspaper) that gives the top stories by the folks I follow on twitter. Twitter is a great distribution medium of content.

I am pretty regular on reading blogs – content from thestoragearchitect, Storagebod, Chuck Hollis, Barry Burke, Hu Yoshida, Michael Hay, David Merrill, StorageZilla, Steve Todd, Robin Harris, Nigel Poulton, Marc Farley, Stephen Foskett, Claus Mikkelsen and Barry Whyte.

Q. What is your favourite piece of technology?

Well today it is….

The integration between my Mac, iPad, iPhone and the 5 other idevices in the house, seemless / wireless syncing of music, calendars, movies, photos anywhere, anytime, its just awesome. iCloud may change it soon.

Q. What do you think is the most important development in storage to date? 

Virtualization. I like Storage Virtualization as well. Then there is SSD and some other emerging technologies. But by far, the biggest impact has been from Virtualization.

Q. What is the best piece of advice for companies pitching stories?

Keep it short, on the point, no marketing. Technology talk.

Q. What was the best press trip you’ve ever been on? Worst? Why?

So far, out of all the them, the HDS Japan trip.

Lots of HDS executives, full access to Hitachi Engineers, Hitachi uValue convention – more than 50000 people come to this convention every year.

Being a vegetarian, initially I had a hard time with the food in Japan. But once the Japanese knew about it, they took great care of me. Walking around in the streets of Tokyo, riding the Bullet train, its just a different cultural experience. Since then, I have been to Japan twice and its always been a great experience there.

Though I have to say if I rank my top 5 trips, most of them would be those international trips.

Q. What’s your favourite restaurant?

Really love ‘THE BRICK LANE CURRY HOUSE’ in NYC. The taste of the curry they serve is something very comparable to what you find in London and Birhimgham. They also serve the Phaal curry (considered as the hottest curry). Outstanding food.

I also love Pizza.

I do recommend if you are into eating hot food and like curry, try The Brick Lane Curry House, you wont be disappointed.

Q. Are you a social media lover? Which ones are you on? FB? LinkedIn? Twitter?

For personal and some professional networking, Facebook is a great platform. What are the high school friends up to, any friends in your neck of the woods, keeping in touch with family members, it’s a great medium of connection today.

For business contacts LinkedIn has been the best to organize contacts and keep in touch with. I started a group on LinkedIn about 3 or 4 years ago called the Storage Professionals, this group is now the largest Storage group on LinkedIn.

As for Twitter, it is one of the best information consumption platforms for me.

Then there is Youtube, Flickr, Vimeo and many other apps for content distribution and consumption.  

I am all for social media…

Q. Tell us something no one knows about you. Do you have any unusual or unexpected hobbies/interests? Do you have a claim to fame?  

I collect stamps, love the English Curry and I have a great deal of passion for German cars 🙂

 

 

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#HPDiscover Vegas 2011: A Blogger’s Eye View – by @ChrisMEvans

June 28, 2011

Guest post by @ChrisMEvans AKA The Storage Architect

I’ve just returned from a week in Las Vegas, attending HP Discover 2011 as an invited blogger.  The city is a sight to behold and no doubt for many people, what happens in Vegas, stays in Vegas!

As a blogger, I reported on the technology futures presented by HP across keynotes and another 800 sessions.  However looking at the event from a different angle, how did HP measure up in terms of their handling of the blogger community and social media in general?

Getting There

 

Unfortunately I don’t get paid to blog, so writing is more a labour of love than a job.  Attending events such as Discover require me to take unpaid time off and I couldn’t afford to also cover airfare and accommodation.  For this event HP do cover costs, which is a huge benefit.  There’s always the issue of being considered “pay to say” if a vendor is paying for your travel, however HP are keen to stress there are no requirements on blog numbers or content.

Bloggers’ Lounge

Like many large conferences these days, HP set up a lounge for the bloggers to use during the event.  This provided refreshments (although plenty were available on the main hall floor), lockers, casual chairs and more formal desk workspace.  As a central focus the lounge is a great idea; it is a place to congregate but was also used to bring in senior execs for less formal discussions.  This is the level of access not available to typical attendees and provides an opportunity to ask some incisive questions.

Internet Access

A key feature of the Bloggers’ Lounge was wired Internet connectivity.  It’s fairly obvious that bloggers are going to want to post online, but a fast connection is essential for uploading those podcasts and videos.  HP also realised that both show floor Wifi and hotel room Wifi can be unpredictable and so provided each blogger a 4G wireless card for the duration of the show.  The availability of free Wifi is even more essential for international travellers as roaming data charges are unrealistically expensive.  Of course Internet access means bloggers can tweet away to their heart’s content – an essential component for social media at these events.

Evening Events

The event days are always busy and it’s nice to unwind in the evening.  HP make an effort to ensure there is something occurring each evening, including involving senior executives in a less formal environment.    As an example, I chatted with David Scott (GM of the HP Storage division) over lunch and with some of his colleagues in one of the evening events.  There’s no attempt to restrict or control these conversations.

Access All Areas

As the first major event I’ve attended with HP, one of the most enjoyable features was our ability to see how the event was set up.  All of the bloggers were taken on a tour backstage during the keynote rehearsals (you can see that from some of the pictures I took) and we were allowed to view the show floor before all of the main attendees arrived.  A huge amount of hard work goes into staging these events and allowing bloggers to talk about it is a smart move.

Summary

In summary here are the main points to consider if you’re looking to bring bloggers to your event.

  • Offer free attendance and travel, where possible.
  • Ensure good quality Internet access.
  • Pick a hashtag for twitter and circulate it early.
  • Provide access to senior execs and SMEs.
  • Create a mix of both formal and informal evening events.
  • Try and provide bloggers with access they couldn’t achieve as a normal attendee.

One last thing worth noting; HP didn’t run the social media aspect of HP Discover 2011 alone.  The majority of the logistics were handled by Ivy Worldwide (www.ivyworldwide.com).  They have the experience in managing blogger attendees, from the original discussions to organising hotels, transport and so on.  This partnership clearly works well and having a good partnership like the one between Ivy and HP is a key strategy to social media success.

(Ed: Thank Chris for this. To find out more about Chris and his blogs: www.thestoragearchitect.com and www.thevirtualisationarchitect.com, read our interview with him here.)

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Q&A with Greg Schulz, Founder of StorageIO

April 1, 2011

Greg took some time out of his busy schedule as an author, blogger, independent IT advisor and consultant at the Server and StorageIO Group (StorageIO) to chat with Countdown2StorageExpo’s Olivia Shannon about life, food, travel, fishing, fun and — of course — storage!

Q.  Tell us a bit about yourself:

I’m an information junkie and a non-elitist foodie. I’m on a see-food diet: I see food and I eat it! I love food and hanging out with foodies, but I’m not hung up on being an elitist foodie. I enjoy a PB&J and a hotdog as much as I enjoy Singapore pepper crab. I like wine, but I also like beer.

Aside from cooking, I like fishing and enjoy catching and releasing. I’m a member of the Arcola hookers group.

I went to college (in the UK you call it “university”) for business administration, and I wanted to be an architect before that. I had a challenge with math, but when I discovered computers, I realised math was a breeze. I could program my way through business classes and math classes. I could program my way right through college! When I stumbled into computer science, that led to a lot of different situations that ultimately led to my IT career.

I was born in California, grew up in North Dakota, and now I’ve been living in Minnesota for a couple decades. I’ve been an IT customer, an IT vendor and I’ve worked for analyst firms. We’ve recently had our fifth anniversary at StorageIO, so we are now in our sixth year. I’ve been on both the customer and vendor side, and StorageIO is all about leveraging those experiences. I’m involved with servers, storage, networking hardware/software; I’ve done BC/DR, backup, performance capacity planning and more.

Read the rest of this entry ?

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Second-Generation Geek: Q&A with Matthew Yeager, Storage Blogger and Computacenter Practice Leader: Part Two

March 31, 2011

By Rose Ross (@Rose_at_O) and Olivia Shannon (@Olivia_at_O)

EDITOR’S NOTE: Matthew Yeager left his position at Computacentre in August 2011. He is now the Chief Technologist at Colt Technology Services. Find him on LinkedIn.

As we mentioned before, we had so many great insights from our interview with Matthew Yeager (@mpyeager) that we’ve decided to run his Q&A as a two-part series. This is Part Two, covering Matthew’s experiences with social media, including recommendations for what he thinks are some of the best blogs, storage and otherwise. Enjoy! Part One, covering Matthew’s views on what businesses want from their IT providers and the storage issues he thinks are important this year, is available here.

Q. Are you a social media lover?

Yes, and frankly I think more vendors, ISVs, startups and others in technology really need to make the investment. The authenticity of the voice and the message is what you need to get right.  It isn’t going to be perfect the first time. It takes a while to get the hang of it. But it’s an investment worth making. If you can encapsulate your thoughts in 140 characters and make it interesting, you’ve got a much better shot at catching mine and other people’s attention.

Read the rest of this entry ?