Archive for the ‘Storage’ Category


2 days left to nominate for the Storage, Cloud & Virtualization Awards (SVC Awards)

September 26, 2011

By Olivia Shannon, @olivia_at_o

There are two days left to nominate your company or project for the SVC Awards, now in their first year. The SVC Awards are organised by Angel Business Communications, the publishers of online and print titles SNS, Cloud Computing 365 and Virtualization World 365. The awards recognise the achievements of end-users, channel partners and vendors operating in the storage, virtualization, and cloud computing fields.

The awards are presented based solely on the votes of the readership of SNS, Cloud Computing 365 and Virtualization World 365, so the Countdown2StorageExpo team would advise anyone entering the contest to build a campaign around it to encourage your partners and customers to vote for you.

The good news is that your £50 entry fee (plus 20% VAT, where applicable) will be donated to Mimi’s Mission and Make-a-Wish Foundation.

Read the rest of this entry ?


Don’t miss Peter Levine at @theExecEvent next week in Santa Clara

September 6, 2011

By Rose Ross, @Rose_at_O

Seriously after having seen Peter at theExecEvent last year in Boston and he is definitely worth listening to! Last June he was discussing in the context of his role at Citrix on VDI and the inportance of storage within that environment. Next week Peter will take the stage with his VC hat firmly on.

As the ExecEvent’s founder, Greg Duplessie states: “Peter Levine, ExecEvent alumni, major-league silicon valley tech player and now Venture Partner at Andreessen Horowitz, is our new event kickoff speaker (replacing Mike Feinberg of EMC).  Peter is a great speaker and is very insightful and knowledgable about the storage, cloud, virtualization and security spaces.  Peter  has (or will very soon) be leaving his part-time role at Citrix and is going back into the VC world full-time.  He tells me with his new role at Andreessen Horowitz (a top-tier VC firm) he is anxious to talk to our attendees and explore opportunities.” Crunchbase profile is a useful backgrounder on this VC firm:

OK, so go and schnap yourself a place at the front of the auditorium. There will be plenty of other great discussions and contacts to be made next week. More info on the ExecEvent here: Just sad I can’t get over for this one. But my fingers are firmly crossed for the January Marketeers Summit.

PS The ExecEvent will also premier in London on October 19th. Very handy for those execs travelling to London for IP EXPO that day 🙂 Watch this space for more on that soon.


Opportunity knocks for UK Cloud storage and other start-ups: @UKTI mission to Silicon Valley offers great ops

September 6, 2011

by Rose Ross AKA @Rose_at_O

At great opportunities for some sassy UK cloud start-ups to get some flowers in their hair or more excitingly meet with leading Cloud lights such as VMware and Salesforce. Full info below.

UKTI Cloud Mission: 24 – 28 October 2011 San Francisco

Following the success of last year’s mission, UK Trade & Investment is organising a second Cloud Mission to Silicon Valley. The Cloud landscape is becoming clearer, the PaaS market continues to expand, hybrid Clouds are a reality, and enterprises and governments are planning to adopt Cloud services beyond Dev & Test and for a range of their business functions. The US market is looking for further Cloud technologies, products and services to drive adoption.

We are currently recruiting CEOs of cutting edge companies whose software deliverables might include:

     -Compliance, security, reliability, or privacy benefits which address business concerns around Cloud adoption 
     -Cloud enabling features for scaling, performance, virtualisation, storage, or middleware 
     -Real cost reductions for business users of private or hybrid Cloud architecture 
     -Analytics of Real-time / Big Data across the Cloud 

Or, is your technology part of the Cloud that powers smartphones and tablets, mobile and collaborative working?

Join UKTI’s 4 day agenda, including meetings with a selection of the following major vendors: Salesforce, Citrix, VMware, HP, IBM, plus local incubators, business environment advisers, strategists and peer companies.  Mission participants will have the opportunity to attend FailCon ( on Monday the 24th at a special UKTI 20% discounted rate. 

Places are limited for the mission, register your company today and find out more about this fantastic opportunity –HERE.  The link will take you to the EventBrite website where you will have 90 minutes to complete your application. 

Participation in the mission will require commissioning a £888
Overseas Market Introduction Service (OMIS) through UK Trade & Investment. This service provides for overall mission programme and outlined activities. Delegates are responsible for covering the cost of their own transportation and accommodation.


Storage Channel Oscars shortlist unveiled: @CRN_UK Channel Awards excitement builds

August 30, 2011

By Rose Ross, @Rose_at_O

Congratulations to all those shortlisted for this year’s Channel Awards from UK channel champs, CRN.

Especially big congrats to those in the IT storage world. Those shortlisted are below:

Storage Vendor of the Year

  • IBM
  • HDS
  • CA Technologies
  • Overland
  • Kingston Technology
  • EMC

Storage Distributor of the Year

  • Avnet
  • CMS Peripherals
  • Hammer
  • SDG
  • Zycko

For the full list of those shortlisted visit the CRN UK website here


Summer storage news sizzlers: Top 5 storage journalists in EMEA on “Backup and Recovery”

August 10, 2011

By @Rose_at_O

Apologies for the pun, but in storage land “Backup and Recovery” continues to be a hot topic for the industry. We’ve identified the top 5 journalists scribing on the subject over the June and July period.

Top tech journo on the list, Chris Mellor has been profiled twice before here on the Countdown blog. Check out the interview here.

We’ll try and catch up with the others to profile for you on the blog soon. Happy Summer pitching!

Name Story Count Rank Top Titles  
Chris Mellor 9 1 The Register
Gunnar Håkansson 8 2 Techworld Sweden
Dirk Srocke 7 3 Search Data Center
Marc Jacob 5 4
Gilbert Kallenborn 4 5 01Net France

 The league table has been produced courtesy of

 Thanks to Will and the team for allowing this to be reproduced. For more info on all the fab stats you can get from Apollo, drop them a line at


Blogger Q & A: Devang Panchigar AKA @StorageNerve on hot technology and even hotter Curries

July 7, 2011

By @Rose_at_O

Q.  Tell us a bit about yourself: 

Social Media was a scary word for me a few years ago, well it all changed when I wrote the first blog post. Then came along Twitter, Facebook and now Google Plus, the list keeps on expanding. Today Blogging, Twittering and having presence on social media channels is something that I feel is very important as we build communities around us for knowledge and information sharing. Social Media has been one of those defining factors of this decade and I am glad to be a small part of it.

I work at Computer Data Source, Inc as their Chief Technology Officer, we are a managed services organization working with channel partners and direct customers offering storage, systems and virtualization support and services in many parts of the world. Life is quite challenging working around the clock with our customers worldwide, but that is something I love and appreciate a lot.  Some of my responsibility include managing IT and R&D within the company, pre-sales support responsibilities, working with some of our large storage customers and some limited responsibilities around marketing. I am totally a hands on person when it comes to technology.

While the .com era was shaping, I was doing my Masters in Chemical Engineering, and decided it would be better to jump to Computer Science with the booming computer industry, I am glad I did.

……the last few years of 1990’s and the early few of 2000’s changed the IT industry.


Q. Tell us a little bit about your blog and its interest in data storage. 

I blog at and my twitter handle is @storagenerve. I have been working in the storage industry for the past 8 years and have enjoyed every moment in it. Storage is rapidly changing with introduction of virtualization technologies and other data center focused technologies, lets call Storage Sexy….and it really is.

Q. What’s hot in storage this year? 

Convergence of technologies into a stacked solution, call it the datacenter of the future, automation and orchestration of resources. SSD, Scale Out NAS, Replication and Federation. VMware is changing storage, Intel already changed storage in the last 4 to 5 years.

I will refrain from saying Cloud J. At the end of the day its all about managing the data growth and keeping your applications happy. Storage is no more about speeds and feeds.

Q. How many storage events do you attend each year? 

Typically between vendor shows and events, I try to keep a balance, though easily that number exceeds double digits in a year. With the busy work schedule, it has been quite hard to stay away from office. On top of that all the business travel, and then you still need to keep a balanced family life and spend some quality time with the kids.

Though these events are very important as you can network with industry experts, vendor engineers and customers.

Q. Which one are you most looking forward to? 

VMworld is up next  …really looking forward to that. There might be some down the road, but they are not on the calendar yet.

Q. What types of stories or companies are likely to attract your attention this year? 

Acquisitions are the big stories of 2010 and 2011, there are a few more, that may shape the future of the storage industry. Startups are really the incubators of the next generation storage technologies.

Q. How many interviews do you do per week? 

Typically 1 to 2 interviews a week with different vendors. I love to hear the pitch from new players in the storage and virtualization industry.  

Q. What’s the best way to pitch a story to you? Email? Phone? Twitter? By mail?

Typically through a conference call, a technology deepdive without the marketing slides on how the technology works under the hood and how it solves business problems

Q. Who is worth listening to (about storage)? 

Customers, Users

Q. What’s your favourite blog?

There are quite a few I read. But to start with, I hear the Infosmack Podcast and then Veeam Community Podcast. These podcasts are very informative and give a great deal of depth into a certain technology. Nigel Poulton’s Technical Deepdive – Infosmack Deepdive podcast is something I am looking forward to as well.

Then there is Twitter….and it’s a great medium for communication and learning, I read my own StorageNerve Daily ( newspaper) that gives the top stories by the folks I follow on twitter. Twitter is a great distribution medium of content.

I am pretty regular on reading blogs – content from thestoragearchitect, Storagebod, Chuck Hollis, Barry Burke, Hu Yoshida, Michael Hay, David Merrill, StorageZilla, Steve Todd, Robin Harris, Nigel Poulton, Marc Farley, Stephen Foskett, Claus Mikkelsen and Barry Whyte.

Q. What is your favourite piece of technology?

Well today it is….

The integration between my Mac, iPad, iPhone and the 5 other idevices in the house, seemless / wireless syncing of music, calendars, movies, photos anywhere, anytime, its just awesome. iCloud may change it soon.

Q. What do you think is the most important development in storage to date? 

Virtualization. I like Storage Virtualization as well. Then there is SSD and some other emerging technologies. But by far, the biggest impact has been from Virtualization.

Q. What is the best piece of advice for companies pitching stories?

Keep it short, on the point, no marketing. Technology talk.

Q. What was the best press trip you’ve ever been on? Worst? Why?

So far, out of all the them, the HDS Japan trip.

Lots of HDS executives, full access to Hitachi Engineers, Hitachi uValue convention – more than 50000 people come to this convention every year.

Being a vegetarian, initially I had a hard time with the food in Japan. But once the Japanese knew about it, they took great care of me. Walking around in the streets of Tokyo, riding the Bullet train, its just a different cultural experience. Since then, I have been to Japan twice and its always been a great experience there.

Though I have to say if I rank my top 5 trips, most of them would be those international trips.

Q. What’s your favourite restaurant?

Really love ‘THE BRICK LANE CURRY HOUSE’ in NYC. The taste of the curry they serve is something very comparable to what you find in London and Birhimgham. They also serve the Phaal curry (considered as the hottest curry). Outstanding food.

I also love Pizza.

I do recommend if you are into eating hot food and like curry, try The Brick Lane Curry House, you wont be disappointed.

Q. Are you a social media lover? Which ones are you on? FB? LinkedIn? Twitter?

For personal and some professional networking, Facebook is a great platform. What are the high school friends up to, any friends in your neck of the woods, keeping in touch with family members, it’s a great medium of connection today.

For business contacts LinkedIn has been the best to organize contacts and keep in touch with. I started a group on LinkedIn about 3 or 4 years ago called the Storage Professionals, this group is now the largest Storage group on LinkedIn.

As for Twitter, it is one of the best information consumption platforms for me.

Then there is Youtube, Flickr, Vimeo and many other apps for content distribution and consumption.  

I am all for social media…

Q. Tell us something no one knows about you. Do you have any unusual or unexpected hobbies/interests? Do you have a claim to fame?  

I collect stamps, love the English Curry and I have a great deal of passion for German cars 🙂




IDC research may indicate new storage goldrush – with an 8%+ in WW storage software sales in last six months

June 28, 2011

By @Rose_at_O

Our friends at StorageNewsletter have reported news from IDC which indicates that the future may not be orange but maybe a little bright in IT – or storage at least. Most stimulated growth is archiving,  data protection and recovery and replication technology…. 

Although we may need to consider a move to Russia, Australia or Brazil amongst other places where there seems to be a boom. A digital storage equivalent of the gold rush perhaps?

Full story is here: