Archive for the ‘VMworld’ Category

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Interview with Desiré Athow (@desireathow), Editor of TechRadar Pro (@TechRadarPro)

March 19, 2014

By Rosalind Carr (@Rosalind_at_O) and Rose Ross (@Rose_at_O)

desire-athow

Following our article on Desiré’s key event advice and tips (“5 golden PR rules for events”), we chat top tech events, PR pitches and hot topics in tech for 2014…

Q.  Tell us a bit about yourself.

Originally from Mauritius, been in this country for the last 10 years or so. English is my third language and my degree is in sociology. So to land in this country and to work as an editor on one of the biggest B2B websites in the UK is an absolute treat. Prior to working on TechRadar Pro, I was the editor of ITProPortal for 8 years and have been covering and writing tech for my entire adult life.

Q. Tell us a little bit about the title you write for and its interest in data storage/mobile/cloud/infosec/virtualization.

TechRadar Pro is a fairly new title, we’ve been around for less than two years. However, because it has been carved out of TechRadar, UK’s biggest technology website, we already have a significant amount of uniques, far more than more established websites. I seldom write unless I attend an event, have an exclusive or snatch an important interview. As for our areas of interest, our roots lie in computing but my team and I have been working hard on diversifying the content production to include business technology at large. Read the rest of this entry ?

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Rose Ross talks to Hans De Leenheer, independent Blogger and vEXPERT

August 29, 2013

Hans de Leenheer, Independent blogger

By Rose Ross, @Rose_at_O, and Rosalind Carr, @Rosalind_at_O

This summer Rose caught up with Belgium based independent Blogger Hans De Leenheer @hansdeleenheer, chatting storage, virtualization, American Football and Storage Beers… Check out his latest insights at  http://hansdeleenheer.blogspot.co.uk/

Q. Tell us a bit about yourself:

As I was previously a systems engineer, I suppose initially I fell into blogging by putting solutions to problems encountered into a blog to help tackle these problems. In the last three years, I have put my focus more towards storage, compiling the how to’s and offering my insights into different areas of storage and virtualization.

As I started blogging more about new products and industry moves I gained interest from the vendor community. I got invites from DELL, HP and others to come to their events as an influencer. The best thing I do is being passionate about technology and sharing that passion with others, whether that is through writing, presenting or just speaking to people in person. And that is what I do today; I represent vendors when they need someone passionate to explain their technology. Read the rest of this entry ?

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Top tips for data storage startups: Check out the @Searchstorage top data storage startup list and aspire

September 5, 2011

By @Mike_at_LPDE

Dave Raffo at SearchStorage.com has compiled a list of his top emerging data storage startups.

http://searchstorage.techtarget.com/feature/Data-storage-startups-10-emerging-vendors-worth-watching

Think SSD, VDI and cloud and you’re on the money with his selections.

Many of them hopefully will be enjoying a well earned Labor Day break today as most, if not all, are HQ’d stateside. But keep an eye out over here in Europe for them, as many are exhibiting at top European shows such as IP EXPO, SNW Europe and VMworld Europe this Autumn (AKA Fall).

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Blogger Q & A: Devang Panchigar AKA @StorageNerve on hot technology and even hotter Curries

July 7, 2011

By @Rose_at_O

Q.  Tell us a bit about yourself: 

Social Media was a scary word for me a few years ago, well it all changed when I wrote the first blog post. Then came along Twitter, Facebook and now Google Plus, the list keeps on expanding. Today Blogging, Twittering and having presence on social media channels is something that I feel is very important as we build communities around us for knowledge and information sharing. Social Media has been one of those defining factors of this decade and I am glad to be a small part of it.

I work at Computer Data Source, Inc as their Chief Technology Officer, we are a managed services organization working with channel partners and direct customers offering storage, systems and virtualization support and services in many parts of the world. Life is quite challenging working around the clock with our customers worldwide, but that is something I love and appreciate a lot.  Some of my responsibility include managing IT and R&D within the company, pre-sales support responsibilities, working with some of our large storage customers and some limited responsibilities around marketing. I am totally a hands on person when it comes to technology.

While the .com era was shaping, I was doing my Masters in Chemical Engineering, and decided it would be better to jump to Computer Science with the booming computer industry, I am glad I did.

……the last few years of 1990’s and the early few of 2000’s changed the IT industry.

 

Q. Tell us a little bit about your blog and its interest in data storage. 

I blog at StorageNerve.com and my twitter handle is @storagenerve. I have been working in the storage industry for the past 8 years and have enjoyed every moment in it. Storage is rapidly changing with introduction of virtualization technologies and other data center focused technologies, lets call Storage Sexy….and it really is.

Q. What’s hot in storage this year? 

Convergence of technologies into a stacked solution, call it the datacenter of the future, automation and orchestration of resources. SSD, Scale Out NAS, Replication and Federation. VMware is changing storage, Intel already changed storage in the last 4 to 5 years.

I will refrain from saying Cloud J. At the end of the day its all about managing the data growth and keeping your applications happy. Storage is no more about speeds and feeds.

Q. How many storage events do you attend each year? 

Typically between vendor shows and events, I try to keep a balance, though easily that number exceeds double digits in a year. With the busy work schedule, it has been quite hard to stay away from office. On top of that all the business travel, and then you still need to keep a balanced family life and spend some quality time with the kids.

Though these events are very important as you can network with industry experts, vendor engineers and customers.

Q. Which one are you most looking forward to? 

VMworld is up next  …really looking forward to that. There might be some down the road, but they are not on the calendar yet.

Q. What types of stories or companies are likely to attract your attention this year? 

Acquisitions are the big stories of 2010 and 2011, there are a few more, that may shape the future of the storage industry. Startups are really the incubators of the next generation storage technologies.

Q. How many interviews do you do per week? 

Typically 1 to 2 interviews a week with different vendors. I love to hear the pitch from new players in the storage and virtualization industry.  

Q. What’s the best way to pitch a story to you? Email? Phone? Twitter? By mail?

Typically through a conference call, a technology deepdive without the marketing slides on how the technology works under the hood and how it solves business problems

Q. Who is worth listening to (about storage)? 

Customers, Users

Q. What’s your favourite blog?

There are quite a few I read. But to start with, I hear the Infosmack Podcast and then Veeam Community Podcast. These podcasts are very informative and give a great deal of depth into a certain technology. Nigel Poulton’s Technical Deepdive – Infosmack Deepdive podcast is something I am looking forward to as well.

Then there is Twitter….and it’s a great medium for communication and learning, I read my own StorageNerve Daily (paper.li newspaper) that gives the top stories by the folks I follow on twitter. Twitter is a great distribution medium of content.

I am pretty regular on reading blogs – content from thestoragearchitect, Storagebod, Chuck Hollis, Barry Burke, Hu Yoshida, Michael Hay, David Merrill, StorageZilla, Steve Todd, Robin Harris, Nigel Poulton, Marc Farley, Stephen Foskett, Claus Mikkelsen and Barry Whyte.

Q. What is your favourite piece of technology?

Well today it is….

The integration between my Mac, iPad, iPhone and the 5 other idevices in the house, seemless / wireless syncing of music, calendars, movies, photos anywhere, anytime, its just awesome. iCloud may change it soon.

Q. What do you think is the most important development in storage to date? 

Virtualization. I like Storage Virtualization as well. Then there is SSD and some other emerging technologies. But by far, the biggest impact has been from Virtualization.

Q. What is the best piece of advice for companies pitching stories?

Keep it short, on the point, no marketing. Technology talk.

Q. What was the best press trip you’ve ever been on? Worst? Why?

So far, out of all the them, the HDS Japan trip.

Lots of HDS executives, full access to Hitachi Engineers, Hitachi uValue convention – more than 50000 people come to this convention every year.

Being a vegetarian, initially I had a hard time with the food in Japan. But once the Japanese knew about it, they took great care of me. Walking around in the streets of Tokyo, riding the Bullet train, its just a different cultural experience. Since then, I have been to Japan twice and its always been a great experience there.

Though I have to say if I rank my top 5 trips, most of them would be those international trips.

Q. What’s your favourite restaurant?

Really love ‘THE BRICK LANE CURRY HOUSE’ in NYC. The taste of the curry they serve is something very comparable to what you find in London and Birhimgham. They also serve the Phaal curry (considered as the hottest curry). Outstanding food.

I also love Pizza.

I do recommend if you are into eating hot food and like curry, try The Brick Lane Curry House, you wont be disappointed.

Q. Are you a social media lover? Which ones are you on? FB? LinkedIn? Twitter?

For personal and some professional networking, Facebook is a great platform. What are the high school friends up to, any friends in your neck of the woods, keeping in touch with family members, it’s a great medium of connection today.

For business contacts LinkedIn has been the best to organize contacts and keep in touch with. I started a group on LinkedIn about 3 or 4 years ago called the Storage Professionals, this group is now the largest Storage group on LinkedIn.

As for Twitter, it is one of the best information consumption platforms for me.

Then there is Youtube, Flickr, Vimeo and many other apps for content distribution and consumption.  

I am all for social media…

Q. Tell us something no one knows about you. Do you have any unusual or unexpected hobbies/interests? Do you have a claim to fame?  

I collect stamps, love the English Curry and I have a great deal of passion for German cars 🙂

 

 

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Storage Networking & Social Media Maven: Q&A with @Stu Miniman, Principal Research Contributor at Wikibon

March 3, 2011

By Olivia Shannon, @Olivia_at_O

Q.  Tell us a bit about yourself.

I’ve been in high-tech my entire career. As an undergraduate I studied engineering; then I went into technical sales, where I focused on networking and telecoms. After several years doing that, I went on to work at EMC for 10 years on the technical side. I spent my last three years at EMC as a Technologist in the CTO Office working on strategic planning. Last June, I joined Wikibon as an analyst, researcher and blogger. I enjoy being part of that tech community. Although I interact with a lot of storage at Wikibon, my focus is more on virtualization and networking than pure storage. So I don’t get into arguments about RAID types, and although I am up on trends with disk drives and interfaces, I tend to spend more time outside the box rather than inside.

I’m also married with two kids. As a parent I make sure I fulfill parental obligations such as teaching the kids about Star Wars.

 

Q. Tell us a little bit about your analyst firm and its interest in data storage.

The Wikibon Project has been around for about four years now. It looks to reinvent the analyst business. Read the rest of this entry ?

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Meet Adrian Bridgwater – a Q&A with the Countdown team

December 10, 2010

By Rose Ross (@Rose_at_O) and Olivia Shannon (@Olivia_at_O)

Adrian Bridgwater is a freelance journalist specialising in cross platform software application development as well as all related aspects of software engineering and project management. His work has been published in various international publications including the Wall Street Journal, CNET.com, The Register, ComputerWeekly.com, BBC World Service magazines, eWeek Europe, Web Designer Magazine, Silicon.com, the British Computer Society and Microscope, among others. He is also a finalist in the “the journalist who makes you feel warm and furry on the inside” category of the UK’s CRAPPS Awards for PR & journalist relations. You can vote for him until December 15th.

Q.  Tell us a bit about you:

I’m a technology writer by trade and a committed journalist who has always been striving to show my careers advisor that he was wrong!

Q – Tell us a little bit about the blogs you write and their interest in data storage:

I predominantly cover software application development – and this, by default, features plenty of data, databases, database administration and therefore storage.

Q – Are you a full-time journalist? If not give us an insight into the other parts of your working life.

When I’m not working as a writer I help out at the coast guard facility where I live here in Bournemouth – I also work as a firefighter and a stunt model for a local film company.

Q – What’s hot in IT storage this year?

Put simply, manageability and in-memory database analytics and providing the data backbone for these services to run on.

Q – How many storage events do you attend each year?

As many as I can!

Q – Which one are you most looking forward to?

Storage Expo
Q. How many interviews do you do per week?

Not many, only around two or three a month.

Q – What’s the best way to pitch a story to you? Email? Phone? Twitter? By mail?

Email always, Twitter never – I love Twitter, but don’t email me with it – use that email thing instead.

Q. – Who is worth listening to?

Audioslave and Chris Cornell.

Q. – What’s your favourite blog?

Mine.

Q – What is your favourite piece of technology?

My MacBook Pro.

Q -What do you think is the most important development in IT storage to date?

RAID backplane enclosures that work with intelligent manageability control suites.

Q – What is the best piece of advice for companies pitching stories?

Send cider and red wine first.

Q – What was the best press trip you’ve ever been on? Why was it so great? Any tips for PRs planning trips/events for bloggers?

IBM’s events are good, but Adobe’s are superb.

Q-  What’s your favourite restaurant?

Wetherspoons.

Q – Are you a social media lover? Which ones are you on? FB? LinkedIn? Twitter?

Love them all – find me on them all.

Q- Tell us something no-one knows about you? Do you have any unusual or unexpected hobbies/interests? Do you have a claim to fame?

Nobody knows that I am pals with Tom Cruise due to my connections in the USA, I was upset when he left Penelope — but you know, Katie is just lovely and I know he’s happy so that’s good.

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Q and A: George Crump, Storage Switzerland

October 24, 2010

Last time, we met George was in Boston for the BDevent. Now based in Texas, we are delighted that’ll be in Frankfurt this week for SNW Europe. Here’s a little more on George:

Q. Tell us a bit about your firm?

GC: Storage Switzerland is an analyst firm focused on the storage, server virtualization and cloud marketplaces. We work with technology suppliers to help educate the market on the various topics that concern those marketplaces through the use of content like articles, blogs, briefing reports, case studies and product test drives. All of that content is published on our web site storage-switzerland.com. In addition to this material we have blogging responsibilities on Information Week, Network Computing and SearchStorage.

Q. What is hot in storage this year?

GC: 2010 and more than likely 2011 will be maturing years for more than they will be a breakout year for any particular technology. The technologies that we expect to see major maturation are solid state disk, cloud storage and network convergence. We also expect to see server virtualization be the key driver in advancements in storage including driving down the entry price of shared storage in the first time adopter market as well as continued pressure on improving performance in the high end market.

Q. How many storage events do you attend each year?

GC: We usually cover both storage networking worlds and now SNW Europe. We also cover VMworld USA every year. We occasionally will attend Storage Decisions. Finally we have attend every The BD Event and will continue to do so. I am most looking forward to SNW Europe as I have not attended that before and I am giving a talk on “Addressing the Storage Challenges Caused By Desktop Virtualization”

Q. What types of stories or companies are likely to attract your attention this year?

GC: I am always interested in solid state disk as well as the general deduplication market. My colleague Eric Slack is become quite the specialist in object storage based systems and storage resource monitoring tools.

Q. How many briefings do you do per week?

GC: We typically have an open spot for non-client briefings once per day at either 10AM Central time or 3PM central time depending on the country of origin of the supplier. The rest of the day is devoted to client and end-user briefings as well as of course to creating the actual content. As time allows and if our interest is there we will write up a briefing note that is posted to our web site and distributed to the supplier, that summarizes our thoughts on the briefing.

Q. What is the best way to pitch a story to you?

GC: We really don’t receive story pitches per se. We like to be briefed on a technology or product and then write up our own finding on the product. We will then write stand alone articles that provide thought leadership and education on the storage, server virtualization and cloud market places. As for reaching us, without question it is email. gcrump@storage-switzerland.com

Q. What is your favorite blog?

GC: Other than my own? I’d say my favorite is Mike Workman’s CEO of Pillar, followed closely by Howard Marks.

Q. What is your favorite piece of technology?

GC: Anything Apple. Right now the iPad is my primary travel device and it has become quite a replacement for my laptop.

Q. What is the best advice for companies that provide briefings?

GC: Remind me what you do on every briefing. I talk to a lot of companies and sometimes I forget who does what. Second get right to the point. I’ve been doing this a while. I know that storage is growing and customers are having challenges meeting the demands of users. Third use pictures, I’ve heard they are worth a 1,000 words.

Q. What is your favorite restaurant?

GC: Eduardo Mexican Restaurant in Stafford Texas outside of Houston. A little hole in the wall restaurant that makes a special salsa by request and it is spicy as I have every tested. The rest of the food is good too.

Q. Are you a social media lover?

GC: Don’t tell anyone but I tolerate social media, I’m pretty sure it’s just a bunch of industry insiders that are chatting with each other. I’m not convinced that a lot of IT readers actually use it for information. We are there and we use it I’m just not in love with it.

Q. Tell us something no one knows about you?

GC: I am an avid triathlete (swim, bike run). I do three or four long distance events (half Ironmans) per year and as many short distance events as I can squeeze into my schedule. A couple of years ago I did 47 in one year.

A big thank to George for sharing some of the Storage Switzerland goodness. When we catch up with him for #storagebeers in Frankfurt we’ll also add in the Why is it called Storage Switzerland? – Prost!