Posts Tagged ‘data storage’


Interview with Desiré Athow (@desireathow), Editor of TechRadar Pro (@TechRadarPro)

March 19, 2014

By Rosalind Carr (@Rosalind_at_O) and Rose Ross (@Rose_at_O)


Following our article on Desiré’s key event advice and tips (“5 golden PR rules for events”), we chat top tech events, PR pitches and hot topics in tech for 2014…

Q.  Tell us a bit about yourself.

Originally from Mauritius, been in this country for the last 10 years or so. English is my third language and my degree is in sociology. So to land in this country and to work as an editor on one of the biggest B2B websites in the UK is an absolute treat. Prior to working on TechRadar Pro, I was the editor of ITProPortal for 8 years and have been covering and writing tech for my entire adult life.

Q. Tell us a little bit about the title you write for and its interest in data storage/mobile/cloud/infosec/virtualization.

TechRadar Pro is a fairly new title, we’ve been around for less than two years. However, because it has been carved out of TechRadar, UK’s biggest technology website, we already have a significant amount of uniques, far more than more established websites. I seldom write unless I attend an event, have an exclusive or snatch an important interview. As for our areas of interest, our roots lie in computing but my team and I have been working hard on diversifying the content production to include business technology at large. Read the rest of this entry ?


Journalist Q&A with Bertrand Gare, Editor in Chief of L’informaticien

April 10, 2012

By @Rose_at_O, @Olivia_at_O

Bertrand Gare is Editor in Chief of French ICT publication L’informaticien (or, in English, “Computer Scientist”), a monthly magazine with an accompanying website that is updated daily, along with a free newsletter.

 Q. Tell us about yourself.

I’m Editor in Chief of L’informaticien, a French-language publication for IT professionals. I’m also Associate Director of analyst firm Jemm Research, which specialises in IT infrastructure and consulting for large enterprises. My first job was at IPSOS, where I was in charge of all the sourcing of people for juries on insurance. In 1992, I was asked by a friend with a radio station to be responsible for an Asian radio program; after that, I became a journalist for a press agency focused on Asia and slowly began to specialise in technology.

Q. Tell me about your publication and its interest in IT.

 The print magazine now has over 20,000 readers, including IT professionals, administrators and project chiefs. It is very focused on technology in the field; in fact, there is actually computing code within the magazine from time to time. The website is more news-led than the magazine. Compared with other French IT publications, our magazine’s articles are lengthy, running from three to eight pages. That means we always take the time to provide analysis, not just bald facts. With today’s free news model, information has no value other than that added by the magazine.

Read the rest of this entry ?


Analyst Q&A with Clive Longbottom, Founder of Quocirca

March 28, 2012

By Rose Ross, @Rose_at_O

Q.  Tell us a bit about yourself. 

I’m on a quest to debunk technology, putting it back where it belongs as a pure facilitator to business process.  I’m also on a quest to try and make briefings with industry analysts a bit more fun. Let’s have a bit of a laugh and enjoy things, rather than getting too serious and spoiling each other’s day.

Q. Tell us a little bit about your analyst firm and its interest in information technology (including storage, security, mobile, cloud and virtualization).

Quocirca was set up to be a firm with analysts who are big enough to have their own views.  Talking with a Quocirca analyst should not have any “company views”, but should be from the analyst’s own heart – their feelings, their experiences, their take on the markets based on research amongst large and small companies worldwide, face-to-face discussions with end users and vendors and a hard-headed dose of reality thrown in.  All our public output is available completely free of charge without any need to subscribe or register – just go to the web site and take whatever you want!  All the above technologies are inherent to the problems that organisations are dealing with – therefore, Quocirca covers them all, but in a contextually aware manner that fits each part in to an organisation’s needs, rather than looking at them as pure technology plays.

Q. What’s hot in IT this year? 

Mainly confusion.  Vendors are trying to stake their claims to various different parts of the market, as are different parts of the channel – as well as industry bodies, analysts and the media.  2012 will be the year of cloud and big data, followed in 2013 by the year of sorting out the mess caused by wrong implementations of technology to underpin these strategies, poor business models from providers and confusion from end-users.  I’d keep away from what’s hot, and concentrate on what’s right Read the rest of this entry ?


Q&A with Storagebod

December 13, 2010

By Rose Ross, @Rose_at_O

Q.  Tell us a bit about you:

Being a rather shy individual, which is why there are very few pictures of me floating about the web, I’m not especially great talking about myself. But as many people know, I work for one of the largest broadcasters in the UK. What most people don’t know is that I wear two hats there.

Broadcast Storage Manager – this is obviously no big surprise considering what I write about and where my background is.

Integration and Test Manager – this probably a big surprise (and it constantly amazes me too). I look after a team of engineers who carry out QA work for broadcast applications but also work on making some the bits of broadcast infrastructure talk to each other.

Now, when I started my formal IT career some twenty odd years ago; I declared that there were two areas of IT I would not work in: test and storage! Both incredibly boring and test especially I was really rubbish at. I believe if code compiles cleanly, that should be enough for anyone.

Q – Tell us a little bit about the blogs you write and their interest in data storage:

I write Storagebod and it covers the whole spectrum of Data Storage and a bit of Cloud and Virtualisation. I guess it’s a mix of punditry, apoplexy and general observations from the user side. At present the voice of the user isn’t well represented in the storage blogosphere, so I do my best to represent users and kick the vendors when necessary.

Q – Are you a full-time blogger? If not give us an insight into the other parts of your working life.

A full-time blogger??? Gods no! At the Compellent Analysts, Journalists, Bloggers and Users dinner, the bloggers were asked to put their hands up and there were just the two of us. I believe we were told to look round at the journalists who get paid for what we do for free. Firstly, we don’t do what journalists do in general; and secondly, I couldn’t live on what most IT journalists get paid.

Anyway, my working life? Well as I say, I run two teams; I pretend to be hands on technical with regards to storage, which seems to be most of the time loading tape libraries with inordinate amounts of tapes and generally being a pest. If you keep an eye on a certain 24 hour news channel, you might at times see me in the background as I walk into their computer room.

Q – What’s hot in IT storage this year?

The same as any other year: how we manage the data explosion. What I would like to see being hot is how do we actually contain the data explosion and stop creating/storing crap which has no value to anyone. More and more stuff is being stored which in the past would have been shredded and recycled as something useful; by the time it’s made it to the storage device, it’s too late!

Q – How many storage events do you attend each year?

Only one or two, mostly because I generally end up doing them in my own time.

Q – Which one are you most looking forward to?

I went to SNW Europe this year for the first time and had a great time. I’m hoping to go again providing that they ask me again (BIG HINT).

Q. -What types of stories or companies are likely to attract your attention this year?

Clustered storage and NAS, but that’s because it’s what I’m interested in professionally.

Q. How many interviews do you do per week?

Why? Do I need to be doing interviews? Has my boss told you something?

Q – What’s the best way to pitch a story to you? Email? Phone? Twitter? By mail?

Over beer and curry. Still if I have too much beer, I’ll probably forget what you’ve told me.

Q. – Who is worth listening to?

People who work for end users and not vendors.

Q. – What’s your favourite blog?; gods know when Chris finds the time to write but he does and it’s generally excellent and on the mark.

Q – What is your favourite piece of technology?

Oh, I have so many favourite pieces of technology; I’m a complete techno-addict. I guess  my favourite thing is Spotify.

Q -What do you think is the most important development in IT storage to date?

/dev/null; or at least it should be!

Q – What is the best piece of advice for companies pitching stories?

Don’t bother pitching them to me. I’ll find the stuff I’m interested in and the people I’m interested in.

Q – What was the best press trip you’ve ever been on? Why was it so great? Any tips for PRs planning trips/events for bloggers?

I’ve only really been on one, so I don’t have a lot to compare it with. Actually I do have a tip though; I have a day job, so generally attending trips/events means me taking leave…I’m not going to do too many in that case, so make sure it’s going to be really interesting and not just some lousy product launch.

Q –  What’s your favourite restaurant?

I don’t have a favourite restaurant but I think Gordon Ramsay is an over-rated tosser, so I avoid his restaurants like the plague.

Q – Are you a social media lover? Which ones are you on? FB? LinkedIn? Twitter?

I spend far too much time on Twitter. I do have FB and LinkedIn accounts as well…but Twitter is my main one.

Q- Tell us something no-one knows about you? Do you have any unusual or unexpected hobbies/interests? Do you have a claim to fame?

I was dressed in a pink basque and stockings when I met my wife; she thought I looked very pretty but decided that I needed some make-up, so she did my face. It was a Rocky Horror party BTW!

As for unusual hobbies? Certainly not, well I don’t think that they are unusual!

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