Posts Tagged ‘events’

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5 golden PR rules for events…

March 4, 2014

By Rosalind Carr @Rosalind_at_O and Rose Ross @Rose_at_O

 ipexpo-exhibitionnewsIn the midst of a busy events period, the O-team have had some tips from Désiré Athow(@desireathow), Editor of TechRadar Pro, and are armed with a trusty event PR checklist at the ready!

 

Here are 5 handy hints for PRs looking to make the most of event opportunities with the press…

 1.      Timing is key in the run up to events – Do not wait for the last week to invite journalists to briefings- pitch as early as possible to bag a slot in their diary! With an initial conversation in advance, you’ll also have the time to get a sense of what they’d like to discuss, and can prepare accordingly if a briefing is arranged.

2.      Communicating with the press – Each journalist is different in the way they like to be pitched. For instance, we can definitely understand Désiré’s aversion to out of the blue PR calls pitching interviews with unknown companies. However, there are now so many ways of communicating, that over time, you can gage different journalists’ preferences for contact. Read the rest of this entry ?

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What’s on in IT? Launch of the ultimate UK storage events channel?

January 17, 2012

Breaking news! Something we are all crying out for.

TechWeekEurope UK, the business IT website, has launched an Events channel, giving a comprehensive run down of events for professionals in the IT sector.

 

The Events channel gathers in one place a wealth of information, giving the UK’s tech community a single source for a detailed view of IT happenings. It covers exhibitions, conferences, workshops, seminars and training events for IT, marketing and PR professionals in the UK. All the listings contain full details and contacts, and can be viewed as a list or on a calendar.

 

“Despite the current economic climate, the UK’s IT sector still has a huge demand for education and information, provided by a thriving events community,” said Peter Judge, Editor of TechWeekEurope UK. “Our new channel aims to give users access to the events and training they need.”

 

Each event has a dedicated page, with information including a location map, and the aims of the event. The channel is filling rapidly, and has space for readers’ discussion and feedback – allowing users to enter details of their own events and launches.

 

The TechWeekEurope Events Channel can be found on: http://www.techweekeurope.co.uk/category/events