Posts Tagged ‘Public relations’

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Interview with Desiré Athow (@desireathow), Editor of TechRadar Pro (@TechRadarPro)

March 19, 2014

By Rosalind Carr (@Rosalind_at_O) and Rose Ross (@Rose_at_O)

desire-athow

Following our article on Desiré’s key event advice and tips (“5 golden PR rules for events”), we chat top tech events, PR pitches and hot topics in tech for 2014…

Q.  Tell us a bit about yourself.

Originally from Mauritius, been in this country for the last 10 years or so. English is my third language and my degree is in sociology. So to land in this country and to work as an editor on one of the biggest B2B websites in the UK is an absolute treat. Prior to working on TechRadar Pro, I was the editor of ITProPortal for 8 years and have been covering and writing tech for my entire adult life.

Q. Tell us a little bit about the title you write for and its interest in data storage/mobile/cloud/infosec/virtualization.

TechRadar Pro is a fairly new title, we’ve been around for less than two years. However, because it has been carved out of TechRadar, UK’s biggest technology website, we already have a significant amount of uniques, far more than more established websites. I seldom write unless I attend an event, have an exclusive or snatch an important interview. As for our areas of interest, our roots lie in computing but my team and I have been working hard on diversifying the content production to include business technology at large. Read the rest of this entry ?

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5 golden PR rules for events…

March 4, 2014

By Rosalind Carr @Rosalind_at_O and Rose Ross @Rose_at_O

 ipexpo-exhibitionnewsIn the midst of a busy events period, the O-team have had some tips from Désiré Athow(@desireathow), Editor of TechRadar Pro, and are armed with a trusty event PR checklist at the ready!

 

Here are 5 handy hints for PRs looking to make the most of event opportunities with the press…

 1.      Timing is key in the run up to events – Do not wait for the last week to invite journalists to briefings- pitch as early as possible to bag a slot in their diary! With an initial conversation in advance, you’ll also have the time to get a sense of what they’d like to discuss, and can prepare accordingly if a briefing is arranged.

2.      Communicating with the press – Each journalist is different in the way they like to be pitched. For instance, we can definitely understand Désiré’s aversion to out of the blue PR calls pitching interviews with unknown companies. However, there are now so many ways of communicating, that over time, you can gage different journalists’ preferences for contact. Read the rest of this entry ?

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Social media: connect, appeal and engage!

December 14, 2012

By Rosalind Carr, @Rosalind_at_O

In the last few weeks, the role of social media has been on our minds, and we’ve started to question how many of us really use this platform to its full potential. Everyone’s signed up, but we’re wondering how many accounts stay updated, with content relevant to followers and therefore considered noteworthy…

We’ve also been contemplating how personal social media handles appear, and how they attract leads for the brand that a personal profile represents. Associating a brand with a face builds connections from person to person which are unique, relevant and interactive.

At the Intellect headquarters in London last month, some of the team attended “Marketing and Sales Group Meeting: CRM and Social Business – Reinvigorating the existing and adding the new.” Here the managing director of Redd Marketing, Leigh Hopwood, spoke on how best to utilize your social media and truly connect with and understand your brand’s followers. Hopwood stressed the importance of social media, noting Read the rest of this entry ?

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PR Note on Calling Your Company a “Leader” : Publications Do It, Too

August 2, 2012

By Olivia Shannon, @Olivia_at_O

It’s a delightful story of spin and double standards in the media world…

Journalists often say it annoys them when press releases refer to a company as “leading” or “the leader”—unless, of course, the company actually is the market leader in its industry. You can’t blame them. I imagine it gets tiresome wading through hundreds of press releases from hundreds of companies all boasting they are the “leaders” of their industries, even if that is just plain not true. Read the rest of this entry ?

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Storage PR Christmas party planning can now begin

October 21, 2010

OK, at last PRs the length and breadth of the UK can breathe again and start to plan their Christmas knees up because until the date for Sourcewire’s Cheshire Cheese Party is set you may get to pull your own crackers. Almost no journos miss this mince-pie laden, intravenous sherry drip, holly and tinsel decortated event. So you’ve be warned – book your Christmas do for journos on December 15th 2010 – you do so at your own risk. Although of course as cost cutting is rife – perhaps we can save a few bob on the drinks bill by choosing the 15th and pleading ignorance – your choice. More on the Christmas Party here and no unless you’re a journo you can’t get in 😦 

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