Posts Tagged ‘SNW Europe’


4 steps to winning a speaking slot at SNW Europe (@snweurope) #snweurope

April 16, 2013

snw_largeBy Olivia Shannon, @Olivia_at_O

As our own Rose Ross (@Rose_at_O) blogged back in February, next Friday, April 26th is the call for papers deadline for the Storage Networking World Europe (SNW Europe), Datacenter Technologies and Virtualization World conferences.

As in previous years, the event organisers are seeking “quality submissions from IT end-users, consultants, industry analysts and system integrators/VARs, describing case studies or technology update sessions that focus on real-world deployments and/or methods and best practices to evaluate new, existing or future solutions. ” More information and suggested topics are available here.

If you’re busy putting together your submission, you might be interested in these tips for winning an SNW Europe speaking slot, taken from a previous Countdown2StorageExpo blog post based on a conversation with the conference programme director at the time, Paul Trowbridge: Read the rest of this entry ?


Call all Storage gurus: #SNWEurope Call For Papers now open

February 22, 2012

By Rose Ross, AKA Rose_at_O

Calling all storage experts as the ‘call for papers’ for the SNW Europe, Datacenter Technologies and Virtualization World conferences is now open. The event billed as part of the “Powering the Cloud” experience takes place this year on 30th and 31st October in Frankfurt, Germany. As the event stradles Halloween, I wonder if we’ll have any scary storage storytelling? Perhaps darkened rooms, upward pointing torchlight of the presenter’s faces? Well you’ll have to just wait and see if you’re brave enough 🙂 – We will, of course, be doing trick or treating to the stands during the expo. So you’ve been warned exhibitors, have your candy ready or you know the consequences!!!

Deadline for submissions is 27th April 2012

Click here to submit papers online

We interviewed one of the organizers Paul Trowbridge about his top tips for success in securing a speaker slot here.

The official line from this year’s website is as follows:

They are looking for quality submissions from IT end-users, consultants, industry analysts and system integrators/VARs, describing case studies or technology update sessions that focus on real-world deployments and/or methods and best practices to evaluate new, existing or future solutions.

Submissions from IT vendors may also be considered but it is vital that these sessions be delivered in a vendor-neutral/product-agnostic manner. To encourage contemporary content, they request that all proposals discuss fresh deployments.  Submissions will be ranked and selected by the Conference Committee based on suitability and adherence to these submission guidelines.

Sponsoring vendors please note:  Speaking slot entitlements that are included in your sponsorship package should NOT be submitted via this process.

Hot Topics:

  • Cloud Security
  • Desktop/client Virtualisation
  • Converged Infrastructures
  • Next Generation Data Protection
  • Solid State Storage
  • Public/Private Cloud storage solutions
  • Outsourcing, Hosting and co-location
  • The delivery of managed services

Other Technology Topics of interest:

  • Big data solutions
  • Business Continuity: Protection, Archiving, Backup & Recovery
  • Business Intelligence / Data Warehousing
  • Cloud Service Providers / Managed Service Providers
  • Converged Data Center Networks
  • Data Archiving and Digital Preservation
  • Data Center/ IT Infrastructure
  • Data Governance / Regulatory / Compliance / E-Discovery
  • Data Lifecycle Management
  • Data Storage-as-a-Service (DaaS) and Cloud
  • Data Security / Data Encryption
  • Desktop virtualization’s impact on storage
  • Emerging Technologies and Services
  • Green Storage / Energy Efficient IT / Green Computing
  • Enterprise Content Management / Document Management
  • High Performance Computing
  • Implementation of Cloud Storage Solutions
  • Information and IT Security
  • Information Management
  • Infrastructure convergence
  • SaaS and Data Migration
  • Solid State Storage
  • Storage Networking
  • Storage Resource Management
  • Systems Integration / Corporate IT Architecture / SOA
  • Virtual Data Center / Outsourcing / Hybrid Cloud
  • Virtualized Environments & Storage / Server Virtualization

We’ll see you in Frankfurt in October and have already spied a great venue for #storagebeers (See we do love you!) The Champions bar in the Marriott is OK, but this new venue is hopefully “wunderbar” (I know don’t give up the day job for a career in comic writing!)


Up close and personal with France’s top storage blogger: @CDP_FST AKA Philippe Nicolas

January 30, 2012


By Rose Ross, AKA @Rose_at_O

Q.  Tell us a bit about yourself:

I started to work in this industry in the beginning of the 90’s and spend time at many different vendors (Compaq, SGI, Veritas, Symantec and Brocade) for various technical and marketing positions. I initiated a file collaboration project named KerStor and also started a consulting and marketing services firm (Condor Consulting Group) and we launched the IT Press Tour in June 2010. I also initiated and drive SNIA France regional committee for almost 10 years since 2001 and was 2 times European board of director member. I also participated in many various aspects with SNIA US activities.

Q. Tell us a little bit about the titles you write for and their interest in data storage.

I started 2 blogs in French about Data Protection and File Storage respectively in September 2005 and June 2006. As today, it represents 1000+ blog posts representing the #1 independent storage blogs in France, as it is not affiliated with any vendor.

Q. What’s hot in storage this year?

Read the rest of this entry ?


Q&A with Storagebod

December 13, 2010

By Rose Ross, @Rose_at_O

Q.  Tell us a bit about you:

Being a rather shy individual, which is why there are very few pictures of me floating about the web, I’m not especially great talking about myself. But as many people know, I work for one of the largest broadcasters in the UK. What most people don’t know is that I wear two hats there.

Broadcast Storage Manager – this is obviously no big surprise considering what I write about and where my background is.

Integration and Test Manager – this probably a big surprise (and it constantly amazes me too). I look after a team of engineers who carry out QA work for broadcast applications but also work on making some the bits of broadcast infrastructure talk to each other.

Now, when I started my formal IT career some twenty odd years ago; I declared that there were two areas of IT I would not work in: test and storage! Both incredibly boring and test especially I was really rubbish at. I believe if code compiles cleanly, that should be enough for anyone.

Q – Tell us a little bit about the blogs you write and their interest in data storage:

I write Storagebod and it covers the whole spectrum of Data Storage and a bit of Cloud and Virtualisation. I guess it’s a mix of punditry, apoplexy and general observations from the user side. At present the voice of the user isn’t well represented in the storage blogosphere, so I do my best to represent users and kick the vendors when necessary.

Q – Are you a full-time blogger? If not give us an insight into the other parts of your working life.

A full-time blogger??? Gods no! At the Compellent Analysts, Journalists, Bloggers and Users dinner, the bloggers were asked to put their hands up and there were just the two of us. I believe we were told to look round at the journalists who get paid for what we do for free. Firstly, we don’t do what journalists do in general; and secondly, I couldn’t live on what most IT journalists get paid.

Anyway, my working life? Well as I say, I run two teams; I pretend to be hands on technical with regards to storage, which seems to be most of the time loading tape libraries with inordinate amounts of tapes and generally being a pest. If you keep an eye on a certain 24 hour news channel, you might at times see me in the background as I walk into their computer room.

Q – What’s hot in IT storage this year?

The same as any other year: how we manage the data explosion. What I would like to see being hot is how do we actually contain the data explosion and stop creating/storing crap which has no value to anyone. More and more stuff is being stored which in the past would have been shredded and recycled as something useful; by the time it’s made it to the storage device, it’s too late!

Q – How many storage events do you attend each year?

Only one or two, mostly because I generally end up doing them in my own time.

Q – Which one are you most looking forward to?

I went to SNW Europe this year for the first time and had a great time. I’m hoping to go again providing that they ask me again (BIG HINT).

Q. -What types of stories or companies are likely to attract your attention this year?

Clustered storage and NAS, but that’s because it’s what I’m interested in professionally.

Q. How many interviews do you do per week?

Why? Do I need to be doing interviews? Has my boss told you something?

Q – What’s the best way to pitch a story to you? Email? Phone? Twitter? By mail?

Over beer and curry. Still if I have too much beer, I’ll probably forget what you’ve told me.

Q. – Who is worth listening to?

People who work for end users and not vendors.

Q. – What’s your favourite blog?; gods know when Chris finds the time to write but he does and it’s generally excellent and on the mark.

Q – What is your favourite piece of technology?

Oh, I have so many favourite pieces of technology; I’m a complete techno-addict. I guess  my favourite thing is Spotify.

Q -What do you think is the most important development in IT storage to date?

/dev/null; or at least it should be!

Q – What is the best piece of advice for companies pitching stories?

Don’t bother pitching them to me. I’ll find the stuff I’m interested in and the people I’m interested in.

Q – What was the best press trip you’ve ever been on? Why was it so great? Any tips for PRs planning trips/events for bloggers?

I’ve only really been on one, so I don’t have a lot to compare it with. Actually I do have a tip though; I have a day job, so generally attending trips/events means me taking leave…I’m not going to do too many in that case, so make sure it’s going to be really interesting and not just some lousy product launch.

Q –  What’s your favourite restaurant?

I don’t have a favourite restaurant but I think Gordon Ramsay is an over-rated tosser, so I avoid his restaurants like the plague.

Q – Are you a social media lover? Which ones are you on? FB? LinkedIn? Twitter?

I spend far too much time on Twitter. I do have FB and LinkedIn accounts as well…but Twitter is my main one.

Q- Tell us something no-one knows about you? Do you have any unusual or unexpected hobbies/interests? Do you have a claim to fame?

I was dressed in a pink basque and stockings when I met my wife; she thought I looked very pretty but decided that I needed some make-up, so she did my face. It was a Rocky Horror party BTW!

As for unusual hobbies? Certainly not, well I don’t think that they are unusual!

Copyright ©Launchpad Europe 2010. All rights reserved. You may copy and distribute this material as long as  you credit the author where possible; the copies are distributed only for non-commercial purposes and at no charge; and you include this copyright notice and link to, the original source of the work.

If you have any questions, please contact Launchpad Europe,



Q and A: George Crump, Storage Switzerland

October 24, 2010

Last time, we met George was in Boston for the BDevent. Now based in Texas, we are delighted that’ll be in Frankfurt this week for SNW Europe. Here’s a little more on George:

Q. Tell us a bit about your firm?

GC: Storage Switzerland is an analyst firm focused on the storage, server virtualization and cloud marketplaces. We work with technology suppliers to help educate the market on the various topics that concern those marketplaces through the use of content like articles, blogs, briefing reports, case studies and product test drives. All of that content is published on our web site In addition to this material we have blogging responsibilities on Information Week, Network Computing and SearchStorage.

Q. What is hot in storage this year?

GC: 2010 and more than likely 2011 will be maturing years for more than they will be a breakout year for any particular technology. The technologies that we expect to see major maturation are solid state disk, cloud storage and network convergence. We also expect to see server virtualization be the key driver in advancements in storage including driving down the entry price of shared storage in the first time adopter market as well as continued pressure on improving performance in the high end market.

Q. How many storage events do you attend each year?

GC: We usually cover both storage networking worlds and now SNW Europe. We also cover VMworld USA every year. We occasionally will attend Storage Decisions. Finally we have attend every The BD Event and will continue to do so. I am most looking forward to SNW Europe as I have not attended that before and I am giving a talk on “Addressing the Storage Challenges Caused By Desktop Virtualization”

Q. What types of stories or companies are likely to attract your attention this year?

GC: I am always interested in solid state disk as well as the general deduplication market. My colleague Eric Slack is become quite the specialist in object storage based systems and storage resource monitoring tools.

Q. How many briefings do you do per week?

GC: We typically have an open spot for non-client briefings once per day at either 10AM Central time or 3PM central time depending on the country of origin of the supplier. The rest of the day is devoted to client and end-user briefings as well as of course to creating the actual content. As time allows and if our interest is there we will write up a briefing note that is posted to our web site and distributed to the supplier, that summarizes our thoughts on the briefing.

Q. What is the best way to pitch a story to you?

GC: We really don’t receive story pitches per se. We like to be briefed on a technology or product and then write up our own finding on the product. We will then write stand alone articles that provide thought leadership and education on the storage, server virtualization and cloud market places. As for reaching us, without question it is email.

Q. What is your favorite blog?

GC: Other than my own? I’d say my favorite is Mike Workman’s CEO of Pillar, followed closely by Howard Marks.

Q. What is your favorite piece of technology?

GC: Anything Apple. Right now the iPad is my primary travel device and it has become quite a replacement for my laptop.

Q. What is the best advice for companies that provide briefings?

GC: Remind me what you do on every briefing. I talk to a lot of companies and sometimes I forget who does what. Second get right to the point. I’ve been doing this a while. I know that storage is growing and customers are having challenges meeting the demands of users. Third use pictures, I’ve heard they are worth a 1,000 words.

Q. What is your favorite restaurant?

GC: Eduardo Mexican Restaurant in Stafford Texas outside of Houston. A little hole in the wall restaurant that makes a special salsa by request and it is spicy as I have every tested. The rest of the food is good too.

Q. Are you a social media lover?

GC: Don’t tell anyone but I tolerate social media, I’m pretty sure it’s just a bunch of industry insiders that are chatting with each other. I’m not convinced that a lot of IT readers actually use it for information. We are there and we use it I’m just not in love with it.

Q. Tell us something no one knows about you?

GC: I am an avid triathlete (swim, bike run). I do three or four long distance events (half Ironmans) per year and as many short distance events as I can squeeze into my schedule. A couple of years ago I did 47 in one year.

A big thank to George for sharing some of the Storage Switzerland goodness. When we catch up with him for #storagebeers in Frankfurt we’ll also add in the Why is it called Storage Switzerland? – Prost!