Archive for the ‘Journalists’ Category

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Interview with Desiré Athow (@desireathow), Editor of TechRadar Pro (@TechRadarPro)

March 19, 2014

By Rosalind Carr (@Rosalind_at_O) and Rose Ross (@Rose_at_O)

desire-athow

Following our article on Desiré’s key event advice and tips (“5 golden PR rules for events”), we chat top tech events, PR pitches and hot topics in tech for 2014…

Q.  Tell us a bit about yourself.

Originally from Mauritius, been in this country for the last 10 years or so. English is my third language and my degree is in sociology. So to land in this country and to work as an editor on one of the biggest B2B websites in the UK is an absolute treat. Prior to working on TechRadar Pro, I was the editor of ITProPortal for 8 years and have been covering and writing tech for my entire adult life.

Q. Tell us a little bit about the title you write for and its interest in data storage/mobile/cloud/infosec/virtualization.

TechRadar Pro is a fairly new title, we’ve been around for less than two years. However, because it has been carved out of TechRadar, UK’s biggest technology website, we already have a significant amount of uniques, far more than more established websites. I seldom write unless I attend an event, have an exclusive or snatch an important interview. As for our areas of interest, our roots lie in computing but my team and I have been working hard on diversifying the content production to include business technology at large. Read the rest of this entry ?

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5 golden PR rules for events…

March 4, 2014

By Rosalind Carr @Rosalind_at_O and Rose Ross @Rose_at_O

 ipexpo-exhibitionnewsIn the midst of a busy events period, the O-team have had some tips from Désiré Athow(@desireathow), Editor of TechRadar Pro, and are armed with a trusty event PR checklist at the ready!

 

Here are 5 handy hints for PRs looking to make the most of event opportunities with the press…

 1.      Timing is key in the run up to events – Do not wait for the last week to invite journalists to briefings- pitch as early as possible to bag a slot in their diary! With an initial conversation in advance, you’ll also have the time to get a sense of what they’d like to discuss, and can prepare accordingly if a briefing is arranged.

2.      Communicating with the press – Each journalist is different in the way they like to be pitched. For instance, we can definitely understand Désiré’s aversion to out of the blue PR calls pitching interviews with unknown companies. However, there are now so many ways of communicating, that over time, you can gage different journalists’ preferences for contact. Read the rest of this entry ?

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Check out the Countdown2Infosecurity blog for a Q&A with Andrew Seldon, Editor, Hi-Tech Security Solutions

March 12, 2012

Storage and security are closely related, according Andrew Seldon, Editor of Hi-Tech Security Solutions, a leading IT security publication in South Africa. In an interview with the Countdown2Infosecurity blog team, Seldon said, “IT is playing a larger role in traditional security – so much so that some IT integrators are seeing security as another function of IT.” Because of this, the publication’s scope has expanded to include storage technologies, because, as Seldon said, “none of these solutions will work if not secured.”

For more information, please see the interview here: http://wp.me/purzn-dg

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Call all Storage gurus: #SNWEurope Call For Papers now open

February 22, 2012

By Rose Ross, AKA Rose_at_O

Calling all storage experts as the ‘call for papers’ for the SNW Europe, Datacenter Technologies and Virtualization World conferences is now open. The event billed as part of the “Powering the Cloud” experience takes place this year on 30th and 31st October in Frankfurt, Germany. As the event stradles Halloween, I wonder if we’ll have any scary storage storytelling? Perhaps darkened rooms, upward pointing torchlight of the presenter’s faces? Well you’ll have to just wait and see if you’re brave enough 🙂 – We will, of course, be doing trick or treating to the stands during the expo. So you’ve been warned exhibitors, have your candy ready or you know the consequences!!!

Deadline for submissions is 27th April 2012

Click here to submit papers online

We interviewed one of the organizers Paul Trowbridge about his top tips for success in securing a speaker slot here.

The official line from this year’s website is as follows:

They are looking for quality submissions from IT end-users, consultants, industry analysts and system integrators/VARs, describing case studies or technology update sessions that focus on real-world deployments and/or methods and best practices to evaluate new, existing or future solutions.

Submissions from IT vendors may also be considered but it is vital that these sessions be delivered in a vendor-neutral/product-agnostic manner. To encourage contemporary content, they request that all proposals discuss fresh deployments.  Submissions will be ranked and selected by the Conference Committee based on suitability and adherence to these submission guidelines.

Sponsoring vendors please note:  Speaking slot entitlements that are included in your sponsorship package should NOT be submitted via this process.

Hot Topics:

  • Cloud Security
  • BIG DATA
  • Desktop/client Virtualisation
  • Converged Infrastructures
  • Next Generation Data Protection
  • Solid State Storage
  • Public/Private Cloud storage solutions
  • Outsourcing, Hosting and co-location
  • The delivery of managed services

Other Technology Topics of interest:

  • Big data solutions
  • Business Continuity: Protection, Archiving, Backup & Recovery
  • Business Intelligence / Data Warehousing
  • Cloud Service Providers / Managed Service Providers
  • Converged Data Center Networks
  • Data Archiving and Digital Preservation
  • Data Center/ IT Infrastructure
  • Data Governance / Regulatory / Compliance / E-Discovery
  • Data Lifecycle Management
  • Data Storage-as-a-Service (DaaS) and Cloud
  • Data Security / Data Encryption
  • Desktop virtualization’s impact on storage
  • Emerging Technologies and Services
  • Green Storage / Energy Efficient IT / Green Computing
  • Enterprise Content Management / Document Management
  • High Performance Computing
  • Implementation of Cloud Storage Solutions
  • Information and IT Security
  • Information Management
  • Infrastructure convergence
  • SaaS and Data Migration
  • Solid State Storage
  • Storage Networking
  • Storage Resource Management
  • Systems Integration / Corporate IT Architecture / SOA
  • Virtual Data Center / Outsourcing / Hybrid Cloud
  • Virtualized Environments & Storage / Server Virtualization

We’ll see you in Frankfurt in October and have already spied a great venue for #storagebeers (See we do love you!) The Champions bar in the Marriott is OK, but this new venue is hopefully “wunderbar” (I know don’t give up the day job for a career in comic writing!)

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Summer storage news sizzlers: Top 5 storage journalists in EMEA on “Backup and Recovery”

August 10, 2011

By @Rose_at_O

Apologies for the pun, but in storage land “Backup and Recovery” continues to be a hot topic for the industry. We’ve identified the top 5 journalists scribing on the subject over the June and July period.

Top tech journo on the list, Chris Mellor has been profiled twice before here on the Countdown blog. Check out the interview here.

We’ll try and catch up with the others to profile for you on the blog soon. Happy Summer pitching!

Name Story Count Rank Top Titles  
Chris Mellor 9 1 The Register
Gunnar Håkansson 8 2 Techworld Sweden
Dirk Srocke 7 3 Search Data Center
Marc Jacob 5 4 globalsecuritymag.fr
Gilbert Kallenborn 4 5 01Net France

 The league table has been produced courtesy of  www.apollosurveys.com.

 Thanks to Will and the team for allowing this to be reproduced. For more info on all the fab stats you can get from Apollo, drop them a line at enquiries@apolloresearch.com

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Storagenewsletter success – Leading online storage news resource sees jump in readership

May 9, 2011

Congratulations to Jean-Jacques (Interviewed by us last year – read his interview here) and the team at www.storagenewsletter.com. The number of unique visitors increased by 71% in April! Now that is a great growth there thanks to an April Fool prank with their April Fool’s Day joke, with 27,620 visits:
NetApp to Acquire EMC for $9.5 Billion
Don’t miss the comments 🙂

For the full story click here. Can they do more? Absolutely… once they embrace social media these figures will continue to grow or at least be maintained. Come on Jean-Jacques when are you joining the twitter community? We want an excuse for #storagebeers in Paris 🙂

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Meet Adrian Bridgwater – a Q&A with the Countdown team

December 10, 2010

By Rose Ross (@Rose_at_O) and Olivia Shannon (@Olivia_at_O)

Adrian Bridgwater is a freelance journalist specialising in cross platform software application development as well as all related aspects of software engineering and project management. His work has been published in various international publications including the Wall Street Journal, CNET.com, The Register, ComputerWeekly.com, BBC World Service magazines, eWeek Europe, Web Designer Magazine, Silicon.com, the British Computer Society and Microscope, among others. He is also a finalist in the “the journalist who makes you feel warm and furry on the inside” category of the UK’s CRAPPS Awards for PR & journalist relations. You can vote for him until December 15th.

Q.  Tell us a bit about you:

I’m a technology writer by trade and a committed journalist who has always been striving to show my careers advisor that he was wrong!

Q – Tell us a little bit about the blogs you write and their interest in data storage:

I predominantly cover software application development – and this, by default, features plenty of data, databases, database administration and therefore storage.

Q – Are you a full-time journalist? If not give us an insight into the other parts of your working life.

When I’m not working as a writer I help out at the coast guard facility where I live here in Bournemouth – I also work as a firefighter and a stunt model for a local film company.

Q – What’s hot in IT storage this year?

Put simply, manageability and in-memory database analytics and providing the data backbone for these services to run on.

Q – How many storage events do you attend each year?

As many as I can!

Q – Which one are you most looking forward to?

Storage Expo
Q. How many interviews do you do per week?

Not many, only around two or three a month.

Q – What’s the best way to pitch a story to you? Email? Phone? Twitter? By mail?

Email always, Twitter never – I love Twitter, but don’t email me with it – use that email thing instead.

Q. – Who is worth listening to?

Audioslave and Chris Cornell.

Q. – What’s your favourite blog?

Mine.

Q – What is your favourite piece of technology?

My MacBook Pro.

Q -What do you think is the most important development in IT storage to date?

RAID backplane enclosures that work with intelligent manageability control suites.

Q – What is the best piece of advice for companies pitching stories?

Send cider and red wine first.

Q – What was the best press trip you’ve ever been on? Why was it so great? Any tips for PRs planning trips/events for bloggers?

IBM’s events are good, but Adobe’s are superb.

Q-  What’s your favourite restaurant?

Wetherspoons.

Q – Are you a social media lover? Which ones are you on? FB? LinkedIn? Twitter?

Love them all – find me on them all.

Q- Tell us something no-one knows about you? Do you have any unusual or unexpected hobbies/interests? Do you have a claim to fame?

Nobody knows that I am pals with Tom Cruise due to my connections in the USA, I was upset when he left Penelope — but you know, Katie is just lovely and I know he’s happy so that’s good.